So I keep having the same conversation with various clients. Everyone wants to know how to use social media to promote business. Basically, the best way to do this is to be who you are when you are meeting with people one-on-one, only do so on a larger scale.
In other words, if you own a hair salon (like my clients Dave & Sylvia), you probably share tips about haircare while you are working on clients’ hair. I know that this is true because I am always asking Dave how to tame my flat, quickly-graying crown. He gives me advice about which products to use, how to blow dry and take care of my hair.
I value his suggestions and trust them for several reasons:
1) He is a professional.
2) He is great at what he does.
2) We have built a relationship.
The great thing about social media is that it allows business professionals to do these same things on a larger scale. Why not just post the same types of tips and suggestions on a blog, Facebook, in Twitter or on your own company website? Thanks to relatively inexpensive and easy-to-use technology, anyone can become an “expert in the field.”
So don’t sit back while your competition dives in. To borrow a popular advertising phrase, “Just do it.”