In a recessed economy, where budgets are tight and maximum return on investment is critical, you don’t necessarily have to hire a professional to manage your marketing efforts. But if you go it alone, you’ll need to find a way to make sure the money you decide to spend is actually reaching the people who are most likely to purchase your products or services.
This column appeared on RIMOFTHEWORLD.net on January 10, 2010 and in the Business Press on January 20, 2010. Cleaning House with Pay Per Click On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy canes and stale cinnamon rolls crowd the kitchen counter….