Lose the Focus!

If the transmission, A/C, and engine start to fail and the seats are torn and the paint is chipped on your old Ford Focus, would you take it to a mechanic and ask him to spend whatever it takes to give it an overhaul? Or would you consider the value of the car, which Kelly Blue Book says is about $500, and start shopping for another vehicle?

Bowling for Business: Ravings of a Mad Man

The knee-jerk reaction is to face the comments head-on, directly addressing each and every objection. But doing so panders to whiners. Instead, make sure you are aware of public sentiment relative to your brand. Respond only to legitimate concerns. And, more importantly, make sure you help shape the conversation, which you can do on any budget.

Bowling for Business: Back to Blog Basics

Don’t use a website when a blog would suffice. When it comes to Search Engine Optimization, nothing beats a free Wordpress blog. For one of our clients, we maintain two blogs…one which is a Wordpress.org paid platform, hosted on his corporate website and another that exists as a free detached Wordpress blog. Although the weekly posts are nearly identical, the free-standing platform generates 25% more traffic because Google metacrawlers love free-standing Wordpress blogs.

Bowling for Business: How to Up the Ante in Your Ad Campaign

Small business owners and nonprofit directors continue to invest despite the economy because advertising in virtually any form pays off. If you currently sell a product or a service to one or more people, you are already advertising, whether you realize it or not.

Social Media is a Virtual Cocktail Party

Admittedly, the video is a little long…11 minutes plus, which is crazy long for a YouTube video circa 2013. But it’s worth the time because he succinctly explains the entire philosophy behind social media.

The New Rules for Websites

Over the past several years, Google has switched absolutely everything up. Chances are, you’re busy running your own business and haven’t had time to keep on top of the trends. Fortunately for you, we have.

Bowling for Business: Drown Out the Competition

Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I often feel like I’m in over my head. And you know what they say about people who are drowning: Don’t get too close or they might pull you under.