When Someone Pretends to Be Your Business: The Marketing Side of Email Spoofing Building a recognizable brand is one of the primary goals of marketing. Businesses invest considerable time and money developing their websites, improving their Google rankings,...
Why Generative Engine Optimization Matters for Small Businesses For years, businesses have worked to appear prominently in Google search results. More recently, artificial intelligence has changed how people find information online. Instead of scrolling through a list...
Understanding the Difference Between SEO vs. Social Media Engagement When business owners invest in social media marketing, they often expect to see more followers, comments, shares, and conversations with potential customers. While these activities can help build...
Why Your Competitor Ranks Above You on Google—even When You’re the Better Business: SERP Ranking Few things frustrate a business owner quite like searching Google for the service you provide and seeing a competitor rank above you. Maybe you have more experience,...
Meta One Just Changed the Social SEO Equation for Small Businesses Note: As of the date of this post, Facebook has not universally applied Meta One requirements to every account. I recommend you ride the wave for your own business as long as you can. Then, adjust...
Posting consistently on Facebook or Instagram can make a small business feel like it has marketing covered. You create graphics, share updates, promote services, celebrate customers, and occasionally watch a post generate a burst of engagement. All of that has value....
Should You Do Your Marketing In-House or Hire a Marketing Agency? Growing businesses eventually face an important marketing decision: Should we hire someone internally or work with a marketing agency? There isn't one correct answer. An in-house employee can offer...
SEO Results: Timeframe You hire someone to optimize your website, publish new content, improve your Google Business Profile, and start building your online presence. Then comes the question nearly every business owner eventually asks: How long is this going to take?...
The Marketing Mistake Small Businesses Make When Things Slow Down When business slows down, every expense suddenly gets more attention. Owners look at payroll, subscriptions, equipment purchases, vendors, and overhead while searching for places to reduce costs until...
Why Google Ads Have Become Necessary for Certain Industries There was a time when a strong website and consistent organic Search Engine Optimization (SEO) could put a local business in an excellent position to capture customers searching on Google. SEO still matters...
How to Effectively Use AI Marketing Without Letting Robots Rule the World Artificial intelligence has changed marketing faster than almost any technology we've seen in the past several decades. Today, business owners can ask AI to write a blog, generate social media...
If you've ever searched for "roofing contractor near me," "best chiropractor in Boise," or "computer repair in Meridian," you've probably noticed that certain businesses consistently appear near the top of Google's search results while others seem almost impossible to...