How Much Should My Small Business Google Ads Budget Be? Google Ads can be a powerful way to attract new customers. However, it can also become one of the most expensive parts of your marketing budget. Many small business owners start advertising with a few hundred...
Posting consistently on Facebook or Instagram can make a small business feel like it has marketing covered. You create graphics, share updates, promote services, celebrate customers, and occasionally watch a post generate a burst of engagement. All of that has value....
SEO Results: Timeframe You hire someone to optimize your website, publish new content, improve your Google Business Profile, and start building your online presence. Then comes the question nearly every business owner eventually asks: How long is this going to take?...
Why Does Local SEO Take So Long? Local SEO Requires Consistency, Not a One-Time Setup One of the biggest misconceptions about search engine optimization, aka SEO, is that it's something you can "finish." Many business owners believe that once their website launches,...
Blogging & Artificial Intelligence in Marketing Ever since artificial intelligence became part of everyday life, we've heard the same question from business owners over and over again: "If people can just ask AI, why would anyone read my blog?" It is a fair...
If you run a business in Eagle, Boise, or anywhere in the Treasure Valley, you’ve likely heard a lot of noise lately about artificial intelligence, automation, and the idea that traditional search is changing beyond recognition. While there is certainly truth to that,...
(This column first appeared on RIMOFTHEWORLD.net on September 26, 2011.) While we were in junior high school, my best friend Susan and I loved to bake. Unfortunately, we usually pursued culinary odysseys at my house instead of hers. And, because my mother was single...
This column first appeared on RIMOFTHEWORLD.net on August 30, 2010 and on the Business Press on September 1, 2010 and the Press Enterprise on September 4, 2010. It was a bonehead move for my counselors at Summer Fun Day Camp to take a van full of impressionable seven...
This column first appeared on RIMOFTHEWORLD.net on August 1, 2010, in the Press Enterprise on August 7, 2010 and in the Business Press on August 16, 2010. The first time I saw my photograph in a newspaper, I was mortified. I was eight years old. My brownie troop...
This column first appeared on RIMOFTHEWORLD.net on March 15, 2010 Under-promise and Over-deliver Before the advent of the Internet, cable television or PlayStation, as a five-year-old, I was over the moon with excitement about my kindergarten class’s upcoming field...
This column first appeared on RIMOFTHEWORLD.net on February 21, 2010 I’ve always been rather horrified at the sound of my own voice on tape. It’s not even close to what I hear when I’m talking. I wish it was raspy and sultry, or even just hoarse like actresses Lauren...
This column first appeared on RIMOFTHEWORLD.net on 9-28-09 Every September 24 since I could talk, I’ve told anyone within earshot that it was my birthday…family, friends, the Culligan Man. Typically, the polite, sometimes somewhat perplexed response was, “Well,...