If the transmission, A/C, and engine start to fail and the seats are torn and the paint is chipped on your old Ford Focus, would you take it to a mechanic and ask him to spend whatever it takes to give it an overhaul? Or would you consider the value of the car, which Kelly Blue Book says is about $500, and start shopping for another vehicle?
Over the past several years, Google has switched absolutely everything up. Chances are, you’re busy running your own business and haven’t had time to keep on top of the trends. Fortunately for you, we have.
You might wonder just how much trouble an unprepared entrepreneur can get himself or herself into when it comes to advertising. You might be surprised.
Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a webpage in the phone’s internet browser. QR Codes are free and easy for advertisers to create and customers to access.
When it comes to business, I find it easier to establish innovative objectives. So please allow me a departure from my usual column-format to share what I believe to be the top 11 marketing strategies for the New Year.
Why would I share this humiliating story? Because the lessons I learned apply to successful networking for business:
1. Shut up and Listen.
2. Kill the Agenda.
3. Check your Six.
Please allow a departure from my regular column format this week. At risk of offending, I would like to share tips intended to keep you from missing the mark in your efforts to engage in social media.
It was then that our client had an “aha moment,” realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.
This column first appeared on RIMOFTHEWORLD.net on August 16, 2010 and in the Biz Press on August 18, 2010. After borrowing my sister-in-law’s mobile phone in 1988, I was convinced that cell phone technology would never gain much of a following. As attractive and portable as a cinder block, it came with a 42-page instruction…
This column first appeared on RIMOFTHEWORLD.net on February 15, 2010 When our daughters were young, we made sure our home was childproof. We plugged the outlets with plastic covers, latched cabinets and bundled electrical cords. We placed a menacing plastic gate at the top of the stairs which pinched our fingers when we opened it…