Don’t use a website when a blog would suffice. When it comes to Search Engine Optimization, nothing beats a free Wordpress blog. For one of our clients, we maintain two blogs…one which is a Wordpress.org paid platform, hosted on his corporate website and another that exists as a free detached Wordpress blog. Although the weekly posts are nearly identical, the free-standing platform generates 25% more traffic because Google metacrawlers love free-standing Wordpress blogs.
Small business owners and nonprofit directors continue to invest despite the economy because advertising in virtually any form pays off. If you currently sell a product or a service to one or more people, you are already advertising, whether you realize it or not.
Although causing people to puke is rarely the objective in professional trademark development, some believe there is no such thing as negative publicity. So, in that regard, the London Olympic logo designer’s efforts were successful.
For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle proposed with an extravagant engagement ring wrapped in an unassuming Taco Bell hot sauce packet labeled Will You Marry Me?
Over the past three years, we’ve all watched in horror as businesses of every variety have shuttered at an alarming rate. Vino 100 in the Village, Betty’s General Store in Blue Jay and Tony’s Mexican Restaurant in Cedar Glen are a few of the most recent casualties. The good news is that the solution is just as simple as warm socks on a cold night.
At home, if I’m not checking available points in my Weight Watcher’s tracker, I’m logged onto Facebook, Twitter or LinkedIn, reading an iBook or eMagazine, playing Mahjong or balancing our checkbook with Quicken. At work, I’m almost always updating blog posts, tweeting on behalf of clients or evaluating website analytics.
What does this have to do with marketing? It reminds me of something Albert Einstein once said: “The definition of insanity is doing the same thing over and over again and expecting different results.”
When it comes to creating content for others to read, most business professionals write website content and brochure copy as if their readers have nothing but time. So, if you have something you want to say to current and prospective clients, customers, guests, diners or donors, eliminate the fine print.
I propose you use whatever line of work you are in to pay it forward in your own little corner of the world. If you take the time to open your eyes, you’ll discover that opportunities abound. And they come at several different price-points.
Why would I share this humiliating story? Because the lessons I learned apply to successful networking for business:
1. Shut up and Listen.
2. Kill the Agenda.
3. Check your Six.