But how do you capture the attention of your target market so you can tell them what you’ve got, what it will do for them and how to get it? Most of us are too busy to focus on anything for more than a few minutes. So how can you cut through the noise? Take a cue from the most memorable and successful marketing campaigns of all time. Make ’em laugh.
At home, if I’m not checking available points in my Weight Watcher’s tracker, I’m logged onto Facebook, Twitter or LinkedIn, reading an iBook or eMagazine, playing Mahjong or balancing our checkbook with Quicken. At work, I’m almost always updating blog posts, tweeting on behalf of clients or evaluating website analytics.
What does this have to do with marketing? It reminds me of something Albert Einstein once said: “The definition of insanity is doing the same thing over and over again and expecting different results.”
The moment we realize that all marketing equals content, we will finally be able to break through the brain freeze and find new ways to fuel powerful brand interactions so they will lead to sales transactions and charitable donations. And we can do this regardless of budget.