Why Google Ads Have Become Necessary for Certain Industries There was a time when a strong website and consistent organic Search Engine Optimization (SEO) could put a local business in an excellent position to capture customers searching on Google. SEO still matters...
If you've ever looked at your website analytics and seen traffic increasing while your phone remains quiet, you're certainly not alone. Many business owners assume that more visitors automatically translate into more customers, so when inquiries don't increase...
Why Does Local SEO Take So Long? Local SEO Requires Consistency, Not a One-Time Setup One of the biggest misconceptions about search engine optimization, aka SEO, is that it's something you can "finish." Many business owners believe that once their website launches,...
If a Tree Falls in the Forest & No One is there it hear it, does it make a sound? Few things are more frustrating for a business owner than investing time and money into a website only to watch it sit quietly without generating phone calls, form submissions, or...
If you run a business in Eagle, Boise, or anywhere in the Treasure Valley, you’ve likely heard a lot of noise lately about artificial intelligence, automation, and the idea that traditional search is changing beyond recognition. While there is certainly truth to that,...
Please join me at the Middleton Chamber of Commerce Luncheon on Thursday, August 14, 2025 from 12-1 p.m. at the Middleton Trolley Station. Do you want your business phone to ring more? Google can help! Let's face it. Google practically owns the internet. So, if Google...
Click here to register to attend this free meeting as Kathy's guest. Kathy Bowling is inviting you to their BNI chapter meeting! Click this link to register: https://bni.app/bc5688 Click here to learn about the speaker.
Blog outside the box. When my husband and I were newlyweds, we decided to enter our church’s talent show with a skit about the popular 1980s movie, Top Gun. On his day off, Brent volunteered to get supplies so we could create a makeshift F-14. But when I got home from...
One of the first advertising campaigns I ran was my own bid for junior class senator at Columbine High School back in the Dark Ages. I’m not sure whether the buttons, posters or personal appearances did the trick. But, remarkably, despite the pathetic slogan: “Put the...
The guy who put together this YouTube video, Jonathon Gillardi is hilarious. Admittedly, the video is a little long...11 minutes plus, which is crazy long for a YouTube video circa 2013. But it's worth the time because he succinctly explains the entire philosophy...
The hideous London Olympics' Logo of 2012 remains an epic failure. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a...
Queso Dip, made by combining Velveeta Cheese and canned Rotel tomatoes looked great on the television commercial. In fact, the ad convinced my husband and me that we should purchase the ingredients and serve along with chips for dinner. And that first bite was...