Don’t use a website when a blog would suffice. When it comes to Search Engine Optimization, nothing beats a free Wordpress blog. For one of our clients, we maintain two blogs…one which is a Wordpress.org paid platform, hosted on his corporate website and another that exists as a free detached Wordpress blog. Although the weekly posts are nearly identical, the free-standing platform generates 25% more traffic because Google metacrawlers love free-standing Wordpress blogs.
Small business owners and nonprofit directors continue to invest despite the economy because advertising in virtually any form pays off. If you currently sell a product or a service to one or more people, you are already advertising, whether you realize it or not.
Admittedly, the video is a little long…11 minutes plus, which is crazy long for a YouTube video circa 2013. But it’s worth the time because he succinctly explains the entire philosophy behind social media.
Although causing people to puke is rarely the objective in professional trademark development, some believe there is no such thing as negative publicity. So, in that regard, the London Olympic logo designer’s efforts were successful.
While it is true the economy is basically in the toilet, people have never stopped spending money. They still need shelter, food and entertainment. Engaged couples still marry. Pregnant women still give birth. Employed individuals still take vacations.
Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I often feel like I’m in over my head. And you know what they say about people who are drowning: Don’t get too close or they might pull you under.
Online and in the real world, you should listen as much as you talk—carefully considering the receiver before sharing any message. This is especially important since Google has recently re-calibrated algorithms to weigh interaction in addition to quantity of raw content to rank search results. Although the X-Robots that crawl across programming code can’t subjectively evaluate content, they now calculate the value of posts and associated authors based on how people respond to them.
Like it or not, your online activities will link to you forever.
At a time when most business owners are slashing budgets and services in a mad scramble to survive, Disney thrives. Instead of drastically reducing prices and cutting back on their offerings, they continue to invest millions to improve and enhance their products. We would all do well to take a few cues from the entertainment giant.
Entrepreneurs who understand this concept are able to leverage it for increased brand name recognition, customer loyalty and, ultimately, higher sales. When we sign a new website client at Mountain Marketing Group, the first order of business is to create or refine the client’s logo and slogan since these steps are foundational to effective advertising and public relations.