The Marketing Mistake Small Businesses Make When Things Slow Down When business slows down, every expense suddenly gets more attention. Owners look at payroll, subscriptions, equipment purchases, vendors, and overhead while searching for places to reduce costs until...
Why Google Ads Have Become Necessary for Certain Industries There was a time when a strong website and consistent organic Search Engine Optimization (SEO) could put a local business in an excellent position to capture customers searching on Google. SEO still matters...
Mountain Marketing Group's Special Sauce When choosing a marketing agency, most business owners ask the obvious questions. How much does it cost?What services do you provide?How long will it take to see results?Can you help my company show up on Google? Those...
After years of resisting, I reluctantly heeded the recommendations of friends and colleagues and started watching AMC’s Mad Men. Set against the backdrop of a Madison Avenue ad agency circa 1960, the show features major moral failures on the part of every character....
(This column first appeared in The Press Enterprise and on January 12, 2012 and on ROTWNEWS.com on January 14, 2012.) Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I...
This column first appeared on RIMOFTHEWORLD.net on November 22, 2010 and in the Biz Press on November 24, 2010. When I was in sixth grade, Mr. Khouri called my parents for a conference because, although I was excelling in Honors' English, I was failing math. Since he...
This column first appeared on RIMOFTHEWORLD.net on October 12, 2010 and in the Biz Press on October 14, 2010. I'm sick. So I should have spent the weekend in bed. But instead of resting and downing chicken noodle soup, I thought it would be a much better idea to stand...
This column first appeared on RIMOFTHEWORLD.net on September 27, 2010 and in the Biz Press on September 30, 2010. For reasons I will never be able to explain, in seventh grade, I joined the girls' basketball team. I was just 5' 2" and about as athletic as an armchair....
This column first appeared on RIMOFTHEWORLD.net on August 30, 2010 and on the Business Press on September 1, 2010 and the Press Enterprise on September 4, 2010. It was a bonehead move for my counselors at Summer Fun Day Camp to take a van full of impressionable seven...
This column first appeared on RIMOFTHEWORLD.net on September 13, 2010 and in the Biz Press on September 15, 2010. At 18, I didn't understand the subtleties of the musical How to Succeed in Business without Really Trying. So I unsuccessfully lobbied our director to...
This column first appeared on RIMOFTHEWORLD.net on August 16, 2010 and in the Biz Press on August 18, 2010. After borrowing my sister-in-law's mobile phone in 1988, I was convinced that cell phone technology would never gain much of a following. As attractive and...
This column first appeared on RIMOFTHEWORLD.net on March 29, 2010 and in the Biz Press on April 17, 2010. Several years ago, we stayed at an international hotel chain in Northern California. When we arrived, we were surprised that there were no pillows in our room....