Why would I share this humiliating story? Because the lessons I learned apply to successful networking for business:
1. Shut up and Listen.
2. Kill the Agenda.
3. Check your Six.
Category: Branding
Bowling for Business: Set Yourself Aside
It was then that our client had an “aha moment,” realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.
Bowling for Business: The Write Stuff
This column first appeared on RIMOFTHEWORLD.net on and in the Biz Press on February 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book…
Bowling for Business: Follow the Money
This column first appeared on RimoftheWorld.net on December 6, 2009 and in the Business Press on December 16, 2009. Just before Christmas when I was seven years old, my father walked with me to a small curiosity shop/drug store in our town called Rotolo’s. I was eager to spend the $5 I had earned raking…
Bowling for Business: Wound Be Gone/Brand Be Good
This column first appeared in RimoftheWorld.net on Nov. 29, 2009 I’m not sure how I sliced off a chunk of skin from my left index finger while we were at the drug store the other day. But I couldn’t get the thing to stop bleeding. While I was digging in my purse for tissues, my…
Bowling for Business: Logo Motion
This column first appeared on RimoftheWorld.net on Nov. 9, 2009. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a lovely name. Not only is it my…
Bowling for Business: Lurk Alive
by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and abandoned board games strewn across the floor, I’m lucky if…
The Good, the Blog and the Ugly
This column originally appeared on RIMOFTHEWORLD.net on Sunday, September 13, 2009 Whenever I’m tempted to drone on in blogs and columns, I remember a particularly disturbing episode of the Twilight Zone called The Living Doll. In it, a talking doll named Tina has it out for her owner’s father, played by Telly Savalas. Maybe her…