Why Generative Engine Optimization Matters for Small Businesses For years, businesses have worked to appear prominently in Google search results. More recently, artificial intelligence has changed how people find information online. Instead of scrolling through a list...
SEO Results: Timeframe You hire someone to optimize your website, publish new content, improve your Google Business Profile, and start building your online presence. Then comes the question nearly every business owner eventually asks: How long is this going to take?...
Mountain Marketing Group's Special Sauce When choosing a marketing agency, most business owners ask the obvious questions. How much does it cost?What services do you provide?How long will it take to see results?Can you help my company show up on Google? Those...
Blog outside the box. When my husband and I were newlyweds, we decided to enter our church’s talent show with a skit about the popular 1980s movie, Top Gun. On his day off, Brent volunteered to get supplies so we could create a makeshift F-14. But when I got home from...
(This column first appeared on RIMOFTHEWORLD.net on September 26, 2011.) While we were in junior high school, my best friend Susan and I loved to bake. Unfortunately, we usually pursued culinary odysseys at my house instead of hers. And, because my mother was single...
This column first appeared on RIMOFTHEWORLD.net on November 22, 2010 and in the Biz Press on November 24, 2010. When I was in sixth grade, Mr. Khouri called my parents for a conference because, although I was excelling in Honors' English, I was failing math. Since he...
This column first appeared on RIMOFTHEWORLD.net on August 30, 2010 and on the Business Press on September 1, 2010 and the Press Enterprise on September 4, 2010. It was a bonehead move for my counselors at Summer Fun Day Camp to take a van full of impressionable seven...
This column first appeared on RIMOFTHEWORLD.net on March 15, 2010 Under-promise and Over-deliver Before the advent of the Internet, cable television or PlayStation, as a five-year-old, I was over the moon with excitement about my kindergarten class’s upcoming field...
This column first appeared on RIMOFTHEWORLD.net on February 21, 2010 I’ve always been rather horrified at the sound of my own voice on tape. It’s not even close to what I hear when I’m talking. I wish it was raspy and sultry, or even just hoarse like actresses Lauren...