It was then that our client had an “aha moment,” realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.
Category: Social Networking
Bowling for Business: How to Succeed in Business by Really Trying
By networking, I mean more than attending mixers or posting status updates on Facebook. Real networking involves investing yourself in the lives of those around you. Only this kind of venture will produce dividends in business as well as life. But don’t take it from me. Some of the best business minds in the world agree.
Bowling for Business: Stop the Hype
This column first appeared on RIMOFTHEWORLD.net on March 15, 2010 Under-promise and Over-deliver Before the advent of the Internet, cable television or PlayStation, as a five-year-old, I was over the moon with excitement about my kindergarten class’s upcoming field trip to Albertson’s. In the weeks leading up to the outing, Mrs. Dale would remind us…
Bowling for Business: The Write Stuff
This column first appeared on RIMOFTHEWORLD.net on and in the Biz Press on February 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book…
Bowling for Business: Armchair Figure Skater
This column first appeared on RIMOFTHEWORLD.net on February 8, 2010, in the Biz Press on March 4, 2010 and in the Press Enterprise on March 6, 2010. I’ve never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant rope that dangled from the ceiling in…
Bowling for Business: Don’t Ignore the Voices in Your Head
This column first appeared on RIMOFTHEWORLD.net on January 25, 2010. Social Media—You Know You Need To I made a critical error in judgment last week. Despite reports from the National Weather Service that a nasty storm was on its way, I threw caution to the wind and headed down from Running Springs to Riverside for…
Bowling for Business: The Trouble with Trifle
This column first appeared on RimoftheWorld.net on December 28, 2009. By Kathy Bowling Several years ago, my daughter, Lauren, and I followed the Food Network Paula Deen’s recipe for Gingerbread Pumpkin Trifle for a holiday get-together. Not only was the delicacy beautiful, but it was well-received by our Christmas guests. So, this year, foolishly, I…
Bowling for Business: Lurk Alive
by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and abandoned board games strewn across the floor, I’m lucky if…
Bowling for Business: Everything but the Kitchen Link
The Top 10 Steps to Use LinkedIn for Business This column first appeared on RIMOFTHEWORLD.net on 10-05-09 I’m often on the Internet for work. Really…it’s for work. So it isn’t my fault that I was so engrossed in posting to social media accounts last week that I failed to wake up my 13-year-old daughter for…
Bowling for Business: Getting My Tweet Wet
This column first appeared on 9-21-09 at RIMOFTHEWORLD.net When it comes to games of chance, I’ve never been particularly lucky. In fact, I can probably count the number of times I’ve won contests on one hand. So it isn’t difficult recalling the win that meant the most. I was just five years old. My favorite…
Mountain Marketing Group 