The following is a simple tutorial which explains how to set up both of these vital Google accounts. Each is important for any small business owner who wants to compete in 2021.
Like it or not, your online activities will link to you forever.
Please allow a departure from my regular column format this week. At risk of offending, I would like to share tips intended to keep you from missing the mark in your efforts to engage in social media.
It was then that our client had an “aha moment,” realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.
This column first appeared on RIMOFTHEWORLD.net on February 15, 2010 When our daughters were young, we made sure our home was childproof. We plugged the outlets with plastic covers, latched cabinets and bundled electrical cords. We placed a menacing plastic gate at the top of the stairs which pinched our fingers when we opened it…