Bowling for Business: Share and Share Alike

Online and in the real world, you should listen as much as you talk—carefully considering the receiver before sharing any message. This is especially important since Google has recently re-calibrated algorithms to weigh interaction in addition to quantity of raw content to rank search results. Although the X-Robots that crawl across programming code can’t subjectively evaluate content, they now calculate the value of posts and associated authors based on how people respond to them.

Bowling for Business: Top 11 Marketing Tips for 2011

When it comes to business, I find it easier to establish innovative objectives. So please allow me a departure from my usual column-format to share what I believe to be the top 11 marketing strategies for the New Year.

Bowling for Business: Set Yourself Aside

It was then that our client had an “aha moment,” realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.

Bowling for Business: How to Succeed in Business by Really Trying

By networking, I mean more than attending mixers or posting status updates on Facebook. Real networking involves investing yourself in the lives of those around you. Only this kind of venture will produce dividends in business as well as life. But don’t take it from me. Some of the best business minds in the world agree.

Bowling for Business: Clear the Clutter

This column appeared on RIMOFTHEWORLD.net on January 10, 2010 and in the Business Press on January 20, 2010. Cleaning House with Pay Per Click On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy canes and stale cinnamon rolls crowd the kitchen counter….

Bowling for Business: Lurk Alive

by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and abandoned board games strewn across the floor, I’m lucky if…