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Why Businesses Should Never “Review Gate” or Prompt Customers for Google Reviews
For local businesses trying to improve their visibility online, few tools matter more than a properly managed Google Business Profile. In many cases, your Google Business Profile creates the very first impression potential customers have of your company. Before they...
SEO vs. AEO: What’s the Difference—and How Do You Win at Both?
Is there a Difference Between SEO & AEO? Search has changed. Not gradually, but fundamentally. For years, businesses focused on ranking in traditional search engine results. Today, that still matters—but it’s no longer the full picture. Now, your content also...
Why Local SEO Still Wins in Eagle, Idaho (Even in an AI-Driven World)
If you run a business in Eagle, Boise, or anywhere in the Treasure Valley, you’ve likely heard a lot of noise lately about artificial intelligence, automation, and the idea that traditional search is changing beyond recognition. While there is certainly truth to that,...
Google Business Class in Middleton
Please join me at the Middleton Chamber of Commerce Luncheon on Thursday, August 14, 2025 from 12-1 p.m. at the Middleton Trolley Station. Do you want your business phone to ring more? Google can help! Let's face it. Google practically owns the internet. So, if Google...
Join Kathy & 50 Other Business Professionals at Boise A.M. BNI Wednesday, May 14, 2025
Click here to register to attend this free meeting as Kathy's guest. Kathy Bowling is inviting you to their BNI chapter meeting! Click this link to register: https://bni.app/bc5688 Click here to learn about the speaker.
Google Business Class in Eagle, Idaho Wednesday, February 19th
Do you own a business? Do you have questions about how to market that business online using the free tools that Google provides? Learn all you need to know about Google in a live workshop on Wednesday, February 19th from 3-5 p.m. Bring your laptop or tablet so you can...
What’s the Deal with Google My Business? GMB
Although they literally own the internet, Google produces some of the most difficult digital products available on the market. Take, for example, Google My Business, AKA GMB. If you only own one business and it has a physical storefront, you may not realize how crazy...
Lose the Focus!
I recently spoke with a wedding photographer who realizes that her website is old and outdated. She contacted me to find out whether my team could handle making changes to it. The answer? "Yes and no." "Yes, we could. No, we would rather not." Want some free...
Bowling for Business: Ravings of a Mad Man
After years of resisting, I reluctantly heeded the recommendations of friends and colleagues and started watching AMC’s Mad Men. Set against the backdrop of a Madison Avenue ad agency circa 1960, the show features major moral failures on the part of every character....
Bowling for Business: Back to Blog Basics
Blog outside the box. When my husband and I were newlyweds, we decided to enter our church’s talent show with a skit about the popular 1980s movie, Top Gun. On his day off, Brent volunteered to get supplies so we could create a makeshift F-14. But when I got home from...
Bowling for Business: How to Up the Ante in Your Ad Campaign
One of the first advertising campaigns I ran was my own bid for junior class senator at Columbine High School back in the Dark Ages. I’m not sure whether the buttons, posters or personal appearances did the trick. But, remarkably, despite the pathetic slogan: “Put the...
Social Media is a Virtual Cocktail Party
The guy who put together this YouTube video, Jonathon Gillardi is hilarious. Admittedly, the video is a little long...11 minutes plus, which is crazy long for a YouTube video circa 2013. But it's worth the time because he succinctly explains the entire philosophy...