Category: Social Media

The New Rules for Websites

Over the past several years, Google has switched absolutely everything up. Chances are, you’re busy running your own business and haven’t had time to keep on top of the trends. Fortunately for you, we have.

Bowling for Business: Drown Out the Competition

Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I often feel like I’m in over my head. And you know what they say about people who are drowning: Don’t get too close or they might pull you under.

Bowling for Business: 2011—Marketing in Review

For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle proposed with an extravagant engagement ring wrapped in an unassuming Taco Bell hot sauce packet labeled Will You Marry Me?

Bowling for Business: How to Use Pinterest to Promote Your Business

One of my family’s Christmas Eve traditions is a White Elephant Gift Exchange. For the uninitiated, the cruel process goes something like this: Purchase a gift worth $5. Wrap it up so it looks like a million bucks. Draw a number to determine the order you will be allowed to select one of the gifts.

Bowling for Business: Party on with Pay Per Click

In a recessed economy, where budgets are tight and maximum return on investment is critical, you don’t necessarily have to hire a professional to manage your marketing efforts. But if you go it alone, you’ll need to find a way to make sure the money you decide to spend is actually reaching the people who are most likely to purchase your products or services.

Bowling for Business: Getting Your Advertising Feet Wet

All too often, entrepreneurs dabble instead of committing to comprehensive advertising strategies. But, in today’s competitive market, your campaign won’t succeed if you just dip your toe in the water. Don’t be afraid to take the plunge.

Bowling for Business: Share and Share Alike

Online and in the real world, you should listen as much as you talk—carefully considering the receiver before sharing any message. This is especially important since Google has recently re-calibrated algorithms to weigh interaction in addition to quantity of raw content to rank search results. Although the X-Robots that crawl across programming code can’t subjectively evaluate content, they now calculate the value of posts and associated authors based on how people respond to them.

Bowling for Business: The Rules of the Mobile Road

Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a webpage in the phone’s internet browser. QR Codes are free and easy for advertisers to create and customers to access.