Posting consistently on Facebook or Instagram can make a small business feel like it has marketing covered. You create graphics, share updates, promote services, celebrate customers, and occasionally watch a post generate a burst of engagement. All of that has value....
Do you own a business? Do you have questions about how to market that business online using the free tools that Google provides? Learn all you need to know about Google in a live workshop on Wednesday, February 19th from 3-5 p.m. Bring your laptop or tablet so you can...
I started Mountain Marketing Group in 2008. With several years of experience in the marketing departments at the City of Glendora, Azusa Pacific University and St. Bernardine Medical Center, and with a degree in communication with a minor in business...
(This column first appeared in The Press Enterprise and on January 12, 2012 and on ROTWNEWS.com on January 14, 2012.) Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I...
(This column first appeared on ROTWNEWS.com on January 1, 2011 and in The Press Enterprise on January 14, 2012.) For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle...
(This column first appeared on RIMOFTHEWORLD.net on December 19, 2011.) One of my family’s Christmas Eve traditions is a White Elephant Gift Exchange. For the uninitiated, the cruel process goes something like this: Purchase a gift worth $5. Wrap it up so it looks...
(This column first appeared on RIMOFTHEWORLD.net on November 6, 2011.) One of the reasons we moved to Lake Arrowhead is because we love the snow. But dealing with it poses a myriad of associated problems, including (but not limited to) getting stuck on mountain roads....
(This column first appeared on RIMOFTHEWORLD.net on October 23, 2011.) I love spending time with our daughters and their boyfriends and friends and our granddaughter. But I must admit that, on Sunday afternoons, after a weekend of preparing meals, cleaning,...
(This column first appeared on RIMOFTHEWORLD.net on October 9, 2011.) I enjoy hosting parties. But I have to be honest. It isn’t so much that I like to prepare food, decorate the house and entertain guests as it is I love having an excuse to get my family on board...
(This column first appeared on RIMOFTHEWORLD.net on September 12, 2011.) My family and I survived another move. Although we're still unpacking boxes and, in the process, have uncovered more junk than the professional organizers on Hoarders, things are finally...
(This column first appeared on RIMOFTHEWORLD.net on July 31, 2011.) As an only child, I was a little late to the sharing party. Playing at home, there was no need to go halves or wait my turn. So when my classmate, Charlotte, grabbed the Colorforms from me during...
(This column first appeared on RIMOFTHEWORLD.net on July 18, 2011.) Overall, I'm a very safe driver. In fact, if you ask my kids, they'll eagerly tell you how irritating it is that I so closely follow the rules of the road. I drive the speed limit, observe stop signs,...