Bowling for Business: Instead of slashing prices, add value

At a time when most business owners are slashing budgets and services in a mad scramble to survive, Disney thrives. Instead of drastically reducing prices and cutting back on their offerings, they continue to invest millions to improve and enhance their products. We would all do well to take a few cues from the entertainment giant.

Bowling for Business: Lighten Up

But how do you capture the attention of your target market so you can tell them what you’ve got, what it will do for them and how to get it? Most of us are too busy to focus on anything for more than a few minutes. So how can you cut through the noise? Take a cue from the most memorable and successful marketing campaigns of all time. Make ’em laugh.

Bowling for Business: I Advertise, Therefore I Am

Looking back, I remain convinced my troubles were not the result of any mental defect or motor skill-related disability but simply a matter of perspective. I failed to trigger the sensors so they were not aware of my presence. Are potential customers aware of yours?

Bowling for Business: Marketing Lessons from Oscar

Entrepreneurs who understand this concept are able to leverage it for increased brand name recognition, customer loyalty and, ultimately, higher sales. When we sign a new website client at Mountain Marketing Group, the first order of business is to create or refine the client’s logo and slogan since these steps are foundational to effective advertising and public relations.

Bowling for Business: Pushing Past the Papaya

The moment we realize that all marketing equals content, we will finally be able to break through the brain freeze and find new ways to fuel powerful brand interactions so they will lead to sales transactions and charitable donations. And we can do this regardless of budget.

Bowling for Business: Top 11 Marketing Tips for 2011

When it comes to business, I find it easier to establish innovative objectives. So please allow me a departure from my usual column-format to share what I believe to be the top 11 marketing strategies for the New Year.

Bowling for Business: Forget the Fine Print

When it comes to creating content for others to read, most business professionals write website content and brochure copy as if their readers have nothing but time. So, if you have something you want to say to current and prospective clients, customers, guests, diners or donors, eliminate the fine print.