Backlinks Search engine optimization changes constantly. Google updates algorithms, AI-generated search results continue evolving, and businesses chase the newest marketing trends almost every month. Despite all of those changes, backlinks remain one of the strongest...
For local businesses trying to improve their visibility online, few tools matter more than a properly managed Google Business Profile. In many cases, your Google Business Profile creates the very first impression potential customers have of your company. Before they...
Is there a Difference Between SEO & AEO? Search has changed. Not gradually, but fundamentally. For years, businesses focused on ranking in traditional search engine results. Today, that still matters—but it’s no longer the full picture. Now, your content also...
If you run a business in Eagle, Boise, or anywhere in the Treasure Valley, you’ve likely heard a lot of noise lately about artificial intelligence, automation, and the idea that traditional search is changing beyond recognition. While there is certainly truth to that,...
(This column first appeared on RIMOFTHEWORLD.net on July 3, 2011.) In the checkout line at Costco recently, one of the customer service members noticed that the contents of my cart could feed a small country. So he suggested I upgrade my membership to executive...
This column first appeared on RIMOFTHEWORLD.net on September 27, 2010 and in the Biz Press on September 30, 2010. For reasons I will never be able to explain, in seventh grade, I joined the girls' basketball team. I was just 5' 2" and about as athletic as an armchair....
This column first appeared on RIMOFTHEWORLD.net on August 30, 2010 and on the Business Press on September 1, 2010 and the Press Enterprise on September 4, 2010. It was a bonehead move for my counselors at Summer Fun Day Camp to take a van full of impressionable seven...