What does this have to do with marketing? It reminds me of something Albert Einstein once said: “The definition of insanity is doing the same thing over and over again and expecting different results.”
As we begin marketing in 2011, I contend the most successful advertising and public relations’ campaigns will hearken to this elementary-school standby. After all, it is widely believed the use of pictures along with words increases brain activity and aids learning.
When it comes to business, I find it easier to establish innovative objectives. So please allow me a departure from my usual column-format to share what I believe to be the top 11 marketing strategies for the New Year.
When it comes to creating content for others to read, most business professionals write website content and brochure copy as if their readers have nothing but time. So, if you have something you want to say to current and prospective clients, customers, guests, diners or donors, eliminate the fine print.
I propose you use whatever line of work you are in to pay it forward in your own little corner of the world. If you take the time to open your eyes, you’ll discover that opportunities abound. And they come at several different price-points.
Why would I share this humiliating story? Because the lessons I learned apply to successful networking for business:
1. Shut up and Listen.
2. Kill the Agenda.
3. Check your Six.
This column first appeared on RIMOFTHEWORLD.net on October 12, 2010 and in the Biz Press on October 14, 2010. I’m sick. So I should have spent the weekend in bed. But instead of resting and downing chicken noodle soup, I thought it would be a much better idea to stand in line for 3-1/2 hours…
Please allow a departure from my regular column format this week. At risk of offending, I would like to share tips intended to keep you from missing the mark in your efforts to engage in social media.
It was then that our client had an “aha moment,” realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.
By networking, I mean more than attending mixers or posting status updates on Facebook. Real networking involves investing yourself in the lives of those around you. Only this kind of venture will produce dividends in business as well as life. But don’t take it from me. Some of the best business minds in the world agree.