Over the past several years, Google has switched absolutely everything up. Chances are, you’re busy running your own business and haven’t had time to keep on top of the trends. Fortunately for you, we have.
For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle proposed with an extravagant engagement ring wrapped in an unassuming Taco Bell hot sauce packet labeled Will You Marry Me?
One of my family’s Christmas Eve traditions is a White Elephant Gift Exchange. For the uninitiated, the cruel process goes something like this: Purchase a gift worth $5. Wrap it up so it looks like a million bucks. Draw a number to determine the order you will be allowed to select one of the gifts.
You might wonder just how much trouble an unprepared entrepreneur can get himself or herself into when it comes to advertising. You might be surprised.
We are all constantly faced with decisions about what to share and what to withhold from our various online contacts, connections, followers and friends. Is Google+ the answer to our prayers or another way to sacrifice our privacy at the altar of electronic transparency?
My reasons for sharing this story are threefold: 1. If we want our mountain community to survive, we have to buy local. 2. If we buy local, merchants need to show their appreciation for our support by going the extra mile.3. As consumers, we should take advantage of electronic forums to share positive and negative experiences about merchants near and far.
The economy has made it necessary for most of us to carefully measure every single purchase. If it doesn’t cut the mustard, it gets axed. And, in many ways, (being budget- conscious) is a good thing. After all, why pay for something unless it actively improves the bottom line?
I propose you use whatever line of work you are in to pay it forward in your own little corner of the world. If you take the time to open your eyes, you’ll discover that opportunities abound. And they come at several different price-points.
This column first appeared on RimoftheWorld.net on November 16, 2009 and in the Business Press on November 30, 2009. I was on my way to meet with prospective clients when I found myself on the crest of a mountain, at the top of a trail reserved for dirt bikes, ATVs and Jeeps. The terrain looked…
This column first appeared on RIMOFTHEWORLD.net on 9-28-09 Every September 24 since I could talk, I’ve told anyone within earshot that it was my birthday…family, friends, the Culligan Man. Typically, the polite, sometimes somewhat perplexed response was, “Well, then…Happy Birthday.” With that wish, I would merrily go on my way, eager to share the message…