Please allow a departure from my regular column format this week. At risk of offending, I would like to share tips intended to keep you from missing the mark in your efforts to engage in social media.
Bowling for Business: The Sky’s the Limit
To the dismay of the newspaper industry, times have changed. The Internet has effectively stripped publishers and editors of their roles as gatekeepers and given it directly to anyone with a word processing program and access to the Internet. That’s good news if you are a business owner or nonprofit director who has a product or service to promote. Instead of laboriously searching for a newsworthy angle to pitch, you can write and publish just about anything you want.
Bowling for Business: Take my word for it.
This column first appeared on RIMOFTHEWORLD.net on Monday, March 8, 2010. A stray Labrador Retriever we found sitting quietly in front of the dog pound, Maggie was beautiful, loyal, intelligent and, unfortunately, quite destructive. She met me at the door when I came home from school; sat on top of her doghouse instead of inside…
Bowling for Business: Confessions of a Professional Spinster
This column first appeared on RIMOFTHEWORLD.net on February 28, 2010 While I was growing up, my best friend, Lori, and I used to play in the woods near her home in a small rural suburb of Denver. We would leave her house in the morning and stay out all day, trying to make it back…
Bowling for Business: Invasion of The Pod People
This column first appeared on RIMOFTHEWORLD.net on February 21, 2010 I’ve always been rather horrified at the sound of my own voice on tape. It’s not even close to what I hear when I’m talking. I wish it was raspy and sultry, or even just hoarse like actresses Lauren Bacall, Kathleen Turner or Sophia Bush….
Bowling for Business: SEO—The Bot Stops Here
This column first appeared on RIMOFTHEWORLD.net on February 15, 2010 When our daughters were young, we made sure our home was childproof. We plugged the outlets with plastic covers, latched cabinets and bundled electrical cords. We placed a menacing plastic gate at the top of the stairs which pinched our fingers when we opened it…
Bowling for Business: The Write Stuff
This column first appeared on RIMOFTHEWORLD.net on and in the Biz Press on February 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book…
Bowling for Business: Armchair Figure Skater
This column first appeared on RIMOFTHEWORLD.net on February 8, 2010, in the Biz Press on March 4, 2010 and in the Press Enterprise on March 6, 2010. I’ve never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant rope that dangled from the ceiling in…
Bowling for Business: The Write Stuff for Website Copy
This column first appeared on RIMOFTHEWORLD.net on January 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book of World Records, the current record-holding…
Bowling for Business: Clear the Clutter
This column appeared on RIMOFTHEWORLD.net on January 10, 2010 and in the Business Press on January 20, 2010. Cleaning House with Pay Per Click On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy canes and stale cinnamon rolls crowd the kitchen counter….