Blog outside the box. When my husband and I were newlyweds, we decided to enter our church’s talent show with a skit about the popular 1980s movie, Top Gun. On his day off, Brent volunteered to get supplies so we could create a makeshift F-14. But when I got home from...
Business Tips
Bowling for Business: How to Up the Ante in Your Ad Campaign
One of the first advertising campaigns I ran was my own bid for junior class senator at Columbine High School back in the Dark Ages. I’m not sure whether the buttons, posters or personal appearances did the trick. But, remarkably, despite the pathetic slogan: “Put the...
Social Media is a Virtual Cocktail Party
The guy who put together this YouTube video, Jonathon Gillardi is hilarious. Admittedly, the video is a little long...11 minutes plus, which is crazy long for a YouTube video circa 2013. But it's worth the time because he succinctly explains the entire philosophy...
Bowling on a Budget: How to Create Logo Motion
The hideous London Olympics' Logo of 2012 remains an epic failure. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a...
Bowling for Business: How to Leverage Newton’s Laws of Motion in Advertising
Queso Dip, made by combining Velveeta Cheese and canned Rotel tomatoes looked great on the television commercial. In fact, the ad convinced my husband and me that we should purchase the ingredients and serve along with chips for dinner. And that first bite was...
Bowling for Business: Drown Out the Competition
(This column first appeared in The Press Enterprise and on January 12, 2012 and on ROTWNEWS.com on January 14, 2012.) Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I...
Bowling for Business: Share and Share Alike
(This column first appeared on RIMOFTHEWORLD.net on July 31, 2011.) As an only child, I was a little late to the sharing party. Playing at home, there was no need to go halves or wait my turn. So when my classmate, Charlotte, grabbed the Colorforms from me during...
Bowling for Business: Digital Identity
(This column first appeared on RIMOFTHEWORLD.net on July 3, 2011.) In the checkout line at Costco recently, one of the customer service members noticed that the contents of my cart could feed a small country. So he suggested I upgrade my membership to executive...
Bowling for Business: Instead of slashing prices, add value
(This column first appeared on June 19, 2011.) For the past two years, we have bitten the financial bullet in order to buy annual passes to Disneyland for family Christmas gifts. Selecting the handy dandy interest-free monthly installment option, we don't buy the...
Bowling for Business: Marketing Lessons from Oscar
(This column first appeared on RIMOFTHEWORLD.net on February 28, 2011.) By the time you read this column, the 2011 Academy Awards will be history. And while the events that unfold at each Oscar ceremony don't affect most of us personally, there is much we can learn...
Bowling for Business: Insane Campaigns
(This column first appeared on RIMOFTHEWORLD.net on January 31, 2011.) We used to spend Saturday mornings at the Denver Suds-n-Duds, where I played with miniature bottles of Borax and tiny boxes of Tide while my mom fumbled with quarters and battled the ramshackle...
Bowling for Business: Show and Tell
This column first appeared on RIMOFTHEWORLD.net on January 3, 2011. My favorite day of the week in Mrs. Stanley's first grade was Friday because that's when we got to do Show and Tell. Since we had three dogs, a turtle and several fish, and because I loved having an...