(This column first appeared on RIMOFTHEWORLD.net on August 15, 2011.) Long before anyone realized the potential business applications, I created a Facebook account to reconnect with high school friends. The official label for those of us who signed up before anyone...
Bowling for Business
Bowling for Business: Share and Share Alike
(This column first appeared on RIMOFTHEWORLD.net on July 31, 2011.) As an only child, I was a little late to the sharing party. Playing at home, there was no need to go halves or wait my turn. So when my classmate, Charlotte, grabbed the Colorforms from me during...
Bowling for Business: Digital Identity
(This column first appeared on RIMOFTHEWORLD.net on July 3, 2011.) In the checkout line at Costco recently, one of the customer service members noticed that the contents of my cart could feed a small country. So he suggested I upgrade my membership to executive...
Bowling for Business: Instead of slashing prices, add value
(This column first appeared on June 19, 2011.) For the past two years, we have bitten the financial bullet in order to buy annual passes to Disneyland for family Christmas gifts. Selecting the handy dandy interest-free monthly installment option, we don't buy the...
Bowling for Business: Lighten Up
(This column first appeared on RIMOFTHEWORLD.net on May 24, 2011.) http://www.youtube.com/watch?v=lOGix9Ht1Gs&feature=player_embedded My husband and I have a standing breakfast date on Saturday mornings. So I usually try to show a little effort by running a comb...
Bowling for Business: Chamber Made for Marketing
(This column first appeared on RIMOFTHEWORLD.net on May 8, 2011.) The TLC show Extreme Couponing kind of freaks me out. I mean, who has 60 hours a week to clip and organize coupons, much less storage for 72 boxes of detergent and 433 tubes of toothpaste, even if the...
Bowling for Business: The Running Woman
(This column first appeared on RIMOFTHEWORLD.net on April 25, 2011.) I can't fathom there exists an exercise more torturous than running. I've always felt this way. In fact, the only time I ever cheated in school was because of the sport. When I was in third grade, my...
Bowling for Business: I Advertise, Therefore I Am
(This column first appeared on RIMOFTHEWORLD.net on March 28, 2011.) Last week in the restroom at Costco, I managed to activate the automatic soap dispenser, which efficiently delivered one gallon of foam onto my waiting hands. But, as is typical, despite flailing my...
Bowling for Business: Business sucks? There’s an App for that.
(This column first appeared on RIMOFTHEWORLD.net on March 14, 2011.) I was required to take a torturously boring class in high school circa 1982 called Data Processing. (The fact it was held in the math department should have been my first clue that I was in trouble.)...
Bowling for Business: Marketing Lessons from Oscar
(This column first appeared on RIMOFTHEWORLD.net on February 28, 2011.) By the time you read this column, the 2011 Academy Awards will be history. And while the events that unfold at each Oscar ceremony don't affect most of us personally, there is much we can learn...
Bowling for Business: Insane Campaigns
(This column first appeared on RIMOFTHEWORLD.net on January 31, 2011.) We used to spend Saturday mornings at the Denver Suds-n-Duds, where I played with miniature bottles of Borax and tiny boxes of Tide while my mom fumbled with quarters and battled the ramshackle...
Bowling for Business: Pushing Past the Papaya
(This column first appeared on RIMOFTHEWORLD.net on January 17, 2011. I couldn't have been better prepared for our stint on Supermarket Sweep than I was on the morning the cable game show taped in 1991. My teammate, Donna, and I had brushed up on trivia and even...