Blog outside the box. When my husband and I were newlyweds, we decided to enter our church’s talent show with a skit about the popular 1980s movie, Top Gun. On his day off, Brent volunteered to get supplies so we could create a makeshift F-14. But when I got home from...
marketing campaign
Bowling for Business: How to Up the Ante in Your Ad Campaign
One of the first advertising campaigns I ran was my own bid for junior class senator at Columbine High School back in the Dark Ages. I’m not sure whether the buttons, posters or personal appearances did the trick. But, remarkably, despite the pathetic slogan: “Put the...
Bowling on a Budget: How to Create Logo Motion
The hideous London Olympics' Logo of 2012 remains an epic failure. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a...
Bowling for Business: 2011—Marketing in Review
(This column first appeared on ROTWNEWS.com on January 1, 2011 and in The Press Enterprise on January 14, 2012.) For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle...
Bowling for Business—KISS to Keep Biz on the Hill
(This column first appeared on RIMOFTHEWORLD.net on December 4, 2011.) As soon as winter weather blew into Lake Arrowhead, I started experiencing insomnia. For weeks, I tossed and turned, double- and triple-checked the thermostat and added blankets to our bed, all to...
Bowling for Business: Business sucks? There’s an App for that.
(This column first appeared on RIMOFTHEWORLD.net on March 14, 2011.) I was required to take a torturously boring class in high school circa 1982 called Data Processing. (The fact it was held in the math department should have been my first clue that I was in trouble.)...
Bowling for Business: Insane Campaigns
(This column first appeared on RIMOFTHEWORLD.net on January 31, 2011.) We used to spend Saturday mornings at the Denver Suds-n-Duds, where I played with miniature bottles of Borax and tiny boxes of Tide while my mom fumbled with quarters and battled the ramshackle...
Bowling for Business: Forget the Fine Print
This column first appeared on RIMOFTHEWORLD.net on November 22, 2010 and in the Biz Press on November 24, 2010. When I was in sixth grade, Mr. Khouri called my parents for a conference because, although I was excelling in Honors' English, I was failing math. Since he...
Bowling for Business: The Pay it Forward Proposition
This column first appeared on RIMOFTHEWORLD.net on November 8, 2010 and in the Biz Press on November 10, 2010. I don't think I've ever seen a more depressing movie than Pay it Forward. Spoiler Alert: Although the premise of doing things for the sole purpose of making...
Bowling for Business: Miscommunication Situation
Make sure you network the right way in the right place. This column first appeared on RIMOFTHEWORLD.net on October 25, 2010 and in the Biz Press on October 27, 2010. While saving money to return to college my sophomore year, I did a short stint as an international...