This column first appeared on RimoftheWorld.net on November 16, 2009 and in the Business Press on November 30, 2009. I was on my way to meet with prospective clients when I found myself on the crest of a mountain, at the top of a trail reserved for dirt bikes, ATVs...
Internet Marketing
Bowling for Business: Logo Motion
This column first appeared on RimoftheWorld.net on Nov. 9, 2009. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a lovely...
Bowling for Business: Target Practice
This column first appeared on RimoftheWorld.net on November 2, 2009. I was seven years old when I attended Summer Fun Day Camp. And while I enjoyed field trips like swimming and ice skating, I didn’t much take pleasure in our fishing excursion to Cherry Creek. The...
Bowling for Business: Click it Good
This column first appeared on RimoftheWorld.net on October 19, 2009 How to use pay per click, banner ads and email marketing to sell widgets Several people have asked me if the ads that appear in orange boxes throughout my weekly ROTW columns have anything to do with...
Bowling for Business: Lurk Alive
by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and...
Bowling for Business: Everything but the Kitchen Link
The Top 10 Steps to Use LinkedIn for Business This column first appeared on RIMOFTHEWORLD.net on 10-05-09 I’m often on the Internet for work. Really…it’s for work. So it isn’t my fault that I was so engrossed in posting to social media accounts last week that I failed...
Bowling for Business: About Face(book)
This column first appeared on RIMOFTHEWORLD.net on 9-28-09 Every September 24 since I could talk, I’ve told anyone within earshot that it was my birthday…family, friends, the Culligan Man. Typically, the polite, sometimes somewhat perplexed response was, “Well,...
Bowling for Business: Getting My Tweet Wet
This column first appeared on 9-21-09 at RIMOFTHEWORLD.net When it comes to games of chance, I’ve never been particularly lucky. In fact, I can probably count the number of times I’ve won contests on one hand. So it isn’t difficult recalling the win that meant the...
The Good, the Blog and the Ugly
This column originally appeared on RIMOFTHEWORLD.net on Sunday, September 13, 2009 Whenever I'm tempted to drone on in blogs and columns, I remember a particularly disturbing episode of the Twilight Zone called The Living Doll. In it, a talking doll named Tina has it...
Bowling for Business: Website Monkey Business
This column first appeared on RimoftheWorld.net on 9-07-09 at 4:13 p.m. By Kathy Bowling I grew up in the 70s. So, in my children’s eyes, that makes me roughly the age of dirt. Considering how much change I’ve witnessed in the field of technology over the past 30...
Bowling for Business: The Internet Imperative
This column first appeared on RimoftheWorld.net on August 31, 2009 My first experience as an entrepreneur dates back to 1974, when my best friend, Lori, and I opened a lemonade stand. Typical, I know. But our approach was not. You see; we lived on a pretty quiet...
Crowding in Cyberspace
Micro-blogging So as I grow more comfortable with blogging and micro-blogging, I've ventured out lately to post comments on platforms like LinkedIn and Twitter. Today's LinkedIn E-Marketing Group discussion interested me because the first post was written by a guy who...