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The Good, the Blog and the Ugly
This column originally appeared on RIMOFTHEWORLD.net on Sunday, September 13, 2009 Whenever I'm tempted to drone on in blogs and columns, I remember a particularly disturbing episode of the Twilight Zone called The Living Doll. In it, a talking doll named Tina has it...
Bowling for Business: Website Monkey Business
This column first appeared on RimoftheWorld.net on 9-07-09 at 4:13 p.m. By Kathy Bowling I grew up in the 70s. So, in my children’s eyes, that makes me roughly the age of dirt. Considering how much change I’ve witnessed in the field of technology over the past 30...
Bowling for Business: The Internet Imperative
This column first appeared on RimoftheWorld.net on August 31, 2009 My first experience as an entrepreneur dates back to 1974, when my best friend, Lori, and I opened a lemonade stand. Typical, I know. But our approach was not. You see; we lived on a pretty quiet...
Crowding in Cyberspace
Micro-blogging So as I grow more comfortable with blogging and micro-blogging, I've ventured out lately to post comments on platforms like LinkedIn and Twitter. Today's LinkedIn E-Marketing Group discussion interested me because the first post was written by a guy who...
Bowling for Business: To Push or Pull, That is the Question
Since the nature of a blog is to point to valuable content threads, found anywhere on the web, I'd like to provide my readers and clients with information about the most common question I recently hear, "What exactly is social media and how can I use it? Should I use...
Bowling for Business: Big Game Hunting
Small Scale Hunting I've never been much of a hunter. I think the huge deer head that hung in our family room while I was growing up scared me. But, if I was a hunter, I would hire someone who knew what he was doing to show me when and where to score the big game....
Bowling for Business: How to Do Social Media
I'm sitting here at Cal Baptist University. We're discussing blogging and other elements of social media. The big question is, since our time is limited, where should we devote the majority of our social media marketing efforts? The jury is still out. But I notice...
Twitter Me Confused
So, at first, this whole social media thing was intriguing. I took some time to sign up for a few social media networking sites, in an effort to learn the medium so I could share my findings with clients. But no sooner had I started trying to locate these sites than I...
Social Media for Starters
So I keep having the same conversation with various clients. Everyone wants to know how to use social media to promote business. Basically, the best way to do this is to be who you are when you are meeting with people one-on-one, only do so on a larger scale. In other...
I Blog, Therefore I Am?
So welcome to my very first blog entry. At my Lake Arrowhead advertising and public relations firm, Mountain Marketing Group, lately I've been the Pied Piper of social media, sharing the importance of setting up blogs and the like. But, like the cobbler's kids who do...
Life in 3-D
I just got back from a PRSA seminar. For the uninitiated, that is a professional networking group for public relations' practitioners where people actually sometimes meet in the flesh instead of over bits of data on the Internet. While I was there, I ran into several...
BUNCO to Blogging
So what marketing lessons can I pass on from the game of BUNCO I just played with my neighborhood friends? Each month, about 16 of us get together to catch up on each other's lives and to try to roll dice in order to win up to 50 whole dollars. I won last month and...