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Google Business Class in Eagle, Idaho Wednesday, October 9 from 3-5 p.m.
Do you own a business? Do you have questions about how to market that business online using the free tools that Google provides? Learn all you need to know about Google in a live workshop on Wednesday, October 9 from 3-5 p.m. Bring your laptop or tablet so you can...
What’s the Deal with Google My Business? GMB
Although they literally own the internet, Google produces some of the most difficult digital products available on the market. Take, for example, Google My Business, AKA GMB. If you only own one business and it has a physical storefront, you may not realize how crazy...
Lose the Focus!
I recently spoke with a wedding photographer who realizes that her website is old and outdated. She contacted me to find out whether my team could handle making changes to it. The answer? "Yes and no." "Yes, we could. No, we would rather not." Want some free...
Bowling for Business: Ravings of a Mad Man
After years of resisting, I reluctantly heeded the recommendations of friends and colleagues and started watching AMC’s Mad Men. Set against the backdrop of a Madison Avenue ad agency circa 1960, the show features major moral failures on the part of every character....
Bowling for Business: Back to Blog Basics
Blog outside the box. When my husband and I were newlyweds, we decided to enter our church’s talent show with a skit about the popular 1980s movie, Top Gun. On his day off, Brent volunteered to get supplies so we could create a makeshift F-14. But when I got home from...
Bowling for Business: How to Up the Ante in Your Ad Campaign
One of the first advertising campaigns I ran was my own bid for junior class senator at Columbine High School back in the Dark Ages. I’m not sure whether the buttons, posters or personal appearances did the trick. But, remarkably, despite the pathetic slogan: “Put the...
Social Media is a Virtual Cocktail Party
The guy who put together this YouTube video, Jonathon Gillardi is hilarious. Admittedly, the video is a little long...11 minutes plus, which is crazy long for a YouTube video circa 2013. But it's worth the time because he succinctly explains the entire philosophy...
Bowling on a Budget: How to Create Logo Motion
The hideous London Olympics' Logo of 2012 remains an epic failure. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a...
Bowling for Business: How to Leverage Newton’s Laws of Motion in Advertising
Queso Dip, made by combining Velveeta Cheese and canned Rotel tomatoes looked great on the television commercial. In fact, the ad convinced my husband and me that we should purchase the ingredients and serve along with chips for dinner. And that first bite was...
The New Rules for Websites
I started Mountain Marketing Group in 2008. With several years of experience in the marketing departments at the City of Glendora, Azusa Pacific University and St. Bernardine Medical Center, and with a degree in communication with a minor in business...
Bowling for Business: Drown Out the Competition
(This column first appeared in The Press Enterprise and on January 12, 2012 and on ROTWNEWS.com on January 14, 2012.) Resist the Urge to Cut Back on Advertising Despite the Economy Planning a wedding is a little bit like drowning. As a future mother-of-the-bride, I...
Bowling for Business: 2011—Marketing in Review
(This column first appeared on ROTWNEWS.com on January 1, 2011 and in The Press Enterprise on January 14, 2012.) For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle...