Bowling for Business: Invasion of The Pod People

This column first appeared on RIMOFTHEWORLD.net on February 21, 2010 I’ve always been rather horrified at the sound of my own voice on tape. It’s not even close to what I hear when I’m talking. I wish it was raspy and sultry, or even just hoarse like actresses Lauren Bacall, Kathleen Turner or Sophia Bush….

Bowling for Business: Don’t Ignore the Voices in Your Head

This column first appeared on RIMOFTHEWORLD.net on January 25, 2010. Social Media—You Know You Need To I made a critical error in judgment last week. Despite reports from the National Weather Service that a nasty storm was on its way, I threw caution to the wind and headed down from Running Springs to Riverside for…

Bowling for Business: The Write Stuff for Website Copy

This column first appeared on RIMOFTHEWORLD.net on January 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book of World Records, the current record-holding…

Bowling for Business: Clear the Clutter

This column appeared on RIMOFTHEWORLD.net on January 10, 2010 and in the Business Press on January 20, 2010. Cleaning House with Pay Per Click On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy canes and stale cinnamon rolls crowd the kitchen counter….

Bowling for Business: Trimming the Fat

This column first appeared on RIMOFTHEWORLD.net on January 2, 2010 and in the Business Press on January 13, 2010. Make Sure You Have the Right Advertising Strategy for 2010 Like most other Americans, on the heels of holiday indulgence, I spend January exploring diet trends. When I find one that sounds promising, I head to…

Bowling for Business: The Top 10 Marketing Tips for 2010

This column first appeared on RimoftheWorld.net on December 21, 2009 I don’t know why I even bother writing down my Near Year’s resolutions. Instead, I should just make several copies of the same list, because the items on it never change. Lose weight. Eat healthy. Watch less television. Read more books. Spend more time with…

Bowling for Business: Cash Flow is King

This column first appeared on RIMOFTHEWORLD.net on December 14, 2009 and in the Business Press on January 7, 2010. Although I’m not an economist, based on the checkout lines this week at Target, I would surmise that consumer confidence is on the rise. My first clue should have been the parking lot. I drove around…

Bowling for Business: Follow the Money

This column first appeared on RimoftheWorld.net on December 6, 2009 and in the Business Press on December 16, 2009. Just before Christmas when I was seven years old, my father walked with me to a small curiosity shop/drug store in our town called Rotolo’s. I was eager to spend the $5 I had earned raking…

Bowling for Business: The Business of Being Thankful

This column appeared on RimoftheWorld.net on November 22, 2009. Several years ago, my mother-in-law decided to make life easier on herself by preparing the turkey on Christmas Eve. That way, she would be able to slice and store it in broth so she could just re-heat it and relax on Christmas Day. But while she…