This column first appeared on RIMOFTHEWORLD.net on February 8, 2010, in the Biz Press on March 4, 2010 and in the Press Enterprise on March 6, 2010. I’ve never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant rope that dangled from the ceiling in…
Tag: advertising
Bowling for Business: Don’t Ignore the Voices in Your Head
This column first appeared on RIMOFTHEWORLD.net on January 25, 2010. Social Media—You Know You Need To I made a critical error in judgment last week. Despite reports from the National Weather Service that a nasty storm was on its way, I threw caution to the wind and headed down from Running Springs to Riverside for…
Bowling for Business: Going My Way?
This column first appeared on RimoftheWorld.net on November 16, 2009 and in the Business Press on November 30, 2009. I was on my way to meet with prospective clients when I found myself on the crest of a mountain, at the top of a trail reserved for dirt bikes, ATVs and Jeeps. The terrain looked…
Bowling for Business: Logo Motion
This column first appeared on RimoftheWorld.net on Nov. 9, 2009. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a lovely name. Not only is it my…
Bowling for Business: Target Practice
This column first appeared on RimoftheWorld.net on November 2, 2009. I was seven years old when I attended Summer Fun Day Camp. And while I enjoyed field trips like swimming and ice skating, I didn’t much take pleasure in our fishing excursion to Cherry Creek. The counselors taught us how to tie tiny bits of…
Bowling for Business: Click it Good
This column first appeared on RimoftheWorld.net on October 19, 2009 How to use pay per click, banner ads and email marketing to sell widgets Several people have asked me if the ads that appear in orange boxes throughout my weekly ROTW columns have anything to do with my business and/or blogs. The simple answer is,…
Bowling for Business: Lurk Alive
by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and abandoned board games strewn across the floor, I’m lucky if…
Bowling for Business: About Face(book)
This column first appeared on RIMOFTHEWORLD.net on 9-28-09 Every September 24 since I could talk, I’ve told anyone within earshot that it was my birthday…family, friends, the Culligan Man. Typically, the polite, sometimes somewhat perplexed response was, “Well, then…Happy Birthday.” With that wish, I would merrily go on my way, eager to share the message…
Bowling for Business: Big Game Hunting
Big Game Hunting
In much the same way, business owners who advertise their own products and services may experience success on a small scale. Creating their own logos, writing press releases, producing fliers and brochures using MS Publisher and the like, they might be able to generate a few leads. But folks who want to bag big game need to hire a professional.
I Blog, Therefore I Am?
So welcome to my very first blog entry. At my Lake Arrowhead advertising and public relations firm, Mountain Marketing Group, lately I’ve been the Pied Piper of social media, sharing the importance of setting up blogs and the like. But, like the cobbler’s kids who do not have shoes, I have failed to consistently create…
Mountain Marketing Group 