This column first appeared on RIMOFTHEWORLD.net on September 13, 2010 and in the Biz Press on September 15, 2010. At 18, I didn't understand the subtleties of the musical How to Succeed in Business without Really Trying. So I unsuccessfully lobbied our director to...
Relationship Marketing
Bowling for Business: Can’t Get No Satisfaction
This column first appeared on RIMOFTHEWORLD.net on March 29, 2010 and in the Biz Press on April 17, 2010. Several years ago, we stayed at an international hotel chain in Northern California. When we arrived, we were surprised that there were no pillows in our room....
Bowling for Business: Stop the Hype
This column first appeared on RIMOFTHEWORLD.net on March 15, 2010 Under-promise and Over-deliver Before the advent of the Internet, cable television or PlayStation, as a five-year-old, I was over the moon with excitement about my kindergarten class’s upcoming field...
Bowling for Business: The Trouble with Trifle
This column first appeared on RimoftheWorld.net on December 28, 2009. By Kathy Bowling Several years ago, my daughter, Lauren, and I followed the Food Network Paula Deen’s recipe for Gingerbread Pumpkin Trifle for a holiday get-together. Not only was the delicacy...
Bowling for Business: The Business of Being Thankful
This column appeared on RimoftheWorld.net on November 22, 2009. Several years ago, my mother-in-law decided to make life easier on herself by preparing the turkey on Christmas Eve. That way, she would be able to slice and store it in broth so she could just re-heat it...
Bowling for Business: Lurk Alive
by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and...
Social Media for Starters
So I keep having the same conversation with various clients. Everyone wants to know how to use social media to promote business. Basically, the best way to do this is to be who you are when you are meeting with people one-on-one, only do so on a larger scale. In other...
Life in 3-D
I just got back from a PRSA seminar. For the uninitiated, that is a professional networking group for public relations' practitioners where people actually sometimes meet in the flesh instead of over bits of data on the Internet. While I was there, I ran into several...