Queso Dip, made by combining Velveeta Cheese and canned Rotel tomatoes looked great on the television commercial. In fact, the ad convinced my husband and me that we should purchase the ingredients and serve along with chips for dinner. And that first bite was...
Bowling on a Budget
Bowling for Business: 2011—Marketing in Review
(This column first appeared on ROTWNEWS.com on January 1, 2011 and in The Press Enterprise on January 14, 2012.) For our family, 2011 marks the year our daughter, Lauren, and her fiancé, Kyle, got engaged. Atop Coit Tower in San Francisco on New Year’s Eve, Kyle...
Bowling for Business: Getting Your Advertising Feet Wet
(This column first appeared on RIMOFTHEWORLD.net on September 12, 2011.) My family and I survived another move. Although we're still unpacking boxes and, in the process, have uncovered more junk than the professional organizers on Hoarders, things are finally...
Bowling for Business: Yelp Yourself
(This column first appeared on RIMOFTHEWORLD.net on June 5, 2011.) I know when it's time for a manicure or pedicure without even looking at my hands or feet. But when it comes to tires, I've long relied on strangers to inform me when I need new wheels. And inform me,...
Bowling for Business: Top 11 Marketing Tips for 2011
This column first appeared on RIMOFTHEWORLD.net on December 20, 2010. I have to admit my personal New Year's resolutions for 2011 are the same as they were in 2010—lose weight; save money; be a better wife, mother, daughter, grandmother, neighbor and friend. I long...
Bowling for Business: Holiday Gift-Giving—Think Outside of the Box
This column first appeared on RIMOFTHEWORLD.net on December 6, 2010 and in the Biz Press on December 8, 2010. Making a trip to the post office during the holiday season used to be an exciting venture. Eager to read hand-penned personal greetings and catch up on news...
Bowling for Business: Forget the Fine Print
This column first appeared on RIMOFTHEWORLD.net on November 22, 2010 and in the Biz Press on November 24, 2010. When I was in sixth grade, Mr. Khouri called my parents for a conference because, although I was excelling in Honors' English, I was failing math. Since he...
Bowling for Business: The Pay it Forward Proposition
This column first appeared on RIMOFTHEWORLD.net on November 8, 2010 and in the Biz Press on November 10, 2010. I don't think I've ever seen a more depressing movie than Pay it Forward. Spoiler Alert: Although the premise of doing things for the sole purpose of making...
Bowling for Business: Miscommunication Situation
Make sure you network the right way in the right place. This column first appeared on RIMOFTHEWORLD.net on October 25, 2010 and in the Biz Press on October 27, 2010. While saving money to return to college my sophomore year, I did a short stint as an international...
Bowling for Business: Something to Buzz About
This column first appeared on RIMOFTHEWORLD.net on October 12, 2010 and in the Biz Press on October 14, 2010. I'm sick. So I should have spent the weekend in bed. But instead of resting and downing chicken noodle soup, I thought it would be a much better idea to stand...