(This column first appeared on RIMOFTHEWORLD.net on January 17, 2011. I couldn't have been better prepared for our stint on Supermarket Sweep than I was on the morning the cable game show taped in 1991. My teammate, Donna, and I had brushed up on trivia and even...
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Bowling for Business: Top 11 Marketing Tips for 2011
This column first appeared on RIMOFTHEWORLD.net on December 20, 2010. I have to admit my personal New Year's resolutions for 2011 are the same as they were in 2010—lose weight; save money; be a better wife, mother, daughter, grandmother, neighbor and friend. I long...
Bowling for Business: Follow the Money
This column first appeared on RimoftheWorld.net on December 6, 2009 and in the Business Press on December 16, 2009. Just before Christmas when I was seven years old, my father walked with me to a small curiosity shop/drug store in our town called Rotolo’s. I was eager...
Bowling for Business: Click it Good
This column first appeared on RimoftheWorld.net on October 19, 2009 How to use pay per click, banner ads and email marketing to sell widgets Several people have asked me if the ads that appear in orange boxes throughout my weekly ROTW columns have anything to do with...