Bowling for Business: Pushing Past the Papaya

The moment we realize that all marketing equals content, we will finally be able to break through the brain freeze and find new ways to fuel powerful brand interactions so they will lead to sales transactions and charitable donations. And we can do this regardless of budget.

Bowling for Business: Top 11 Marketing Tips for 2011

When it comes to business, I find it easier to establish innovative objectives. So please allow me a departure from my usual column-format to share what I believe to be the top 11 marketing strategies for the New Year.

Bowling for Business: Follow the Money

This column first appeared on RimoftheWorld.net on December 6, 2009 and in the Business Press on December 16, 2009. Just before Christmas when I was seven years old, my father walked with me to a small curiosity shop/drug store in our town called Rotolo‚Äôs. I was eager to spend the $5 I had earned raking…

Bowling for Business: Click it Good

This column first appeared on RimoftheWorld.net on October 19, 2009 How to use pay per click, banner ads and email marketing to sell widgets Several people have asked me if the ads that appear in orange boxes throughout my weekly ROTW columns have anything to do with my business and/or blogs. The simple answer is,…