This column first appeared on RIMOFTHEWORLD.net on January 2, 2010 and in the Business Press on January 13, 2010. Make Sure You Have the Right Advertising Strategy for 2010 Like most other Americans, on the heels of holiday indulgence, I spend January exploring diet...
Bowling for Business
Bowling for Business: The Trouble with Trifle
This column first appeared on RimoftheWorld.net on December 28, 2009. By Kathy Bowling Several years ago, my daughter, Lauren, and I followed the Food Network Paula Deen’s recipe for Gingerbread Pumpkin Trifle for a holiday get-together. Not only was the delicacy...
Bowling for Business: The Top 10 Marketing Tips for 2010
This column first appeared on RimoftheWorld.net on December 21, 2009 I don’t know why I even bother writing down my Near Year’s resolutions. Instead, I should just make several copies of the same list, because the items on it never change. Lose weight. Eat healthy....
Bowling for Business: Cash Flow is King
This column first appeared on RIMOFTHEWORLD.net on December 14, 2009 and in the Business Press on January 7, 2010. Although I’m not an economist, based on the checkout lines this week at Target, I would surmise that consumer confidence is on the rise. My first clue...
Bowling for Business: Follow the Money
This column first appeared on RimoftheWorld.net on December 6, 2009 and in the Business Press on December 16, 2009. Just before Christmas when I was seven years old, my father walked with me to a small curiosity shop/drug store in our town called Rotolo’s. I was eager...
Bowling for Business: Wound Be Gone/Brand Be Good
This column first appeared in RimoftheWorld.net on Nov. 29, 2009 I’m not sure how I sliced off a chunk of skin from my left index finger while we were at the drug store the other day. But I couldn’t get the thing to stop bleeding. While I was digging in my purse for...
Bowling for Business: The Business of Being Thankful
This column appeared on RimoftheWorld.net on November 22, 2009. Several years ago, my mother-in-law decided to make life easier on herself by preparing the turkey on Christmas Eve. That way, she would be able to slice and store it in broth so she could just re-heat it...
Bowling for Business: Going My Way?
This column first appeared on RimoftheWorld.net on November 16, 2009 and in the Business Press on November 30, 2009. I was on my way to meet with prospective clients when I found myself on the crest of a mountain, at the top of a trail reserved for dirt bikes, ATVs...
Bowling for Business: Logo Motion
This column first appeared on RimoftheWorld.net on Nov. 9, 2009. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a lovely...
Bowling for Business: Target Practice
This column first appeared on RimoftheWorld.net on November 2, 2009. I was seven years old when I attended Summer Fun Day Camp. And while I enjoyed field trips like swimming and ice skating, I didn’t much take pleasure in our fishing excursion to Cherry Creek. The...
Bowling for Business: Click it Good
This column first appeared on RimoftheWorld.net on October 19, 2009 How to use pay per click, banner ads and email marketing to sell widgets Several people have asked me if the ads that appear in orange boxes throughout my weekly ROTW columns have anything to do with...
Bowling for Business: Lurk Alive
by Kathy Bowling This column first appeared on RimoftheWorld.net on October 12, 2009. Our house is such a cluttered mess, walking from the living room to the kitchen is like navigating landmines on the Mekong Delta. Between the dog toys, shoes, old homework papers and...