This column first appeared on RIMOFTHEWORLD.net on February 8, 2010, in the Biz Press on March 4, 2010 and in the Press Enterprise on March 6, 2010. I’ve never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant...
This column first appeared on RimoftheWorld.net on Nov. 9, 2009. Because there were two girls named Kathy in Mrs. Dale’s kindergarten class, my mother agreed to let everyone call me Kathy Ann. The horror of it haunts me to this day. Don’t get me wrong. Ann is a lovely...
This column first appeared on RimoftheWorld.net on October 19, 2009 How to use pay per click, banner ads and email marketing to sell widgets Several people have asked me if the ads that appear in orange boxes throughout my weekly ROTW columns have anything to do with...
This column first appeared on RIMOFTHEWORLD.net on 9-28-09 Every September 24 since I could talk, I’ve told anyone within earshot that it was my birthday…family, friends, the Culligan Man. Typically, the polite, sometimes somewhat perplexed response was, “Well,...
Small Scale Hunting I've never been much of a hunter. I think the huge deer head that hung in our family room while I was growing up scared me. But, if I was a hunter, I would hire someone who knew what he was doing to show me when and where to score the big game....
So welcome to my very first blog entry. At my Lake Arrowhead advertising and public relations firm, Mountain Marketing Group, lately I've been the Pied Piper of social media, sharing the importance of setting up blogs and the like. But, like the cobbler's kids who do...
So what marketing lessons can I pass on from the game of BUNCO I just played with my neighborhood friends? Each month, about 16 of us get together to catch up on each other's lives and to try to roll dice in order to win up to 50 whole dollars. I won last month and...