Blog Archives
Bowling for Business: Big Game Hunting
Small Scale Hunting
I’ve never been much of a hunter. I think the huge deer head that hung in our family room while I was growing up scared me. But, if I was a hunter, I would hire someone who knew what he was doing to show me when and where to score the big game. From what I’ve been told, rabbit hunters are able to go it alone, shooting scores of little bunnies without much effort. But if a bunny murderer wants to start scoring big game, he or she has to get help so he’ll know where to go.
Big Game Hunting
In much the same way, business owners who advertise their own products and services may experience success on a small scale. Creating their own logos, writing press releases, producing fliers and brochures using MS Publisher and the like, they might be able to generate a few leads. But folks who want to bag big game need to hire a professional.
Big Game Marketing
At Mountain Marketing Group, we help clients play on a large scale. We understand the tools of the trade and know how to point potential customers to our clients. We don’t just create a brochure. We don’t produce products. We focus on results. Instead of just writing media releases, we generate press interest. Rather than printing an ad, we develop a campaign.
Using the latest technology as well as tried and true methods, we promote clients in the following industries (to name a few):
- architecture
- automotive repair
- beauty
- bookkeeping
- business consulting
- carpet care
- church and para-church groups
- claims management
- computer technology
- construction
- education and e-training
- finance
- insurance
- law
- medicine
- pest control
- tax services
Timid?
While you may be overwhelmed with terms like social media marketing, blogs, DNS servers, content management systems, and the like, we get it. We know how to use these marketing tools and more to help our clients reach their target markets.
So, if you are content to kill rabbits, then go it alone. When you’re ready to bag the big game, remember Mountain Marketing Group.
I Blog, Therefore I Am?
So welcome to my very first blog entry. At my Lake Arrowhead advertising and public relations firm, Mountain Marketing Group, lately I’ve been the Pied Piper of social media, sharing the importance of setting up blogs and the like. But, like the cobbler’s kids who do not have shoes, I have failed to consistently create dynamic content of my own.
Aren’t you glad that is about to change? I’m sure I have lots of important ideas to share and links to provide. I just have to get the hang of this thing first.
In all honesty, this isn’t actually the first time I’ve tried to blog. I just didn’t realize, previously, that all of the great blogs I was writing on my own website were not being seen by anyone.
If a tree falls in the forest and no one is around to hear it, did it really fall? So, sure, no one read what I wrote. But that doesn’t mean it wasn’t valuable and important. Right?
Lately, with the economy in the toilet, the thing at the top of business owners’ minds is how to make a living. First, the good news. It is still possible to make money despite the economy. After all, it isn’t as if all of the cash in the universe spontaneously combusted. It’s just that no one knows exactly where it is. As a marketing and public relations professional, it’s my job to answer that question for my clients.
So my tip for the day is to encourage my clients to do as I do, not as I say. This message is for you:
Dave-Give us some tips to keep our hair under control in the wind.
David-You can’t find a photo of yourself smiling? Or at least not frowning?
Chris-Let us know how to put together a notebook with decorating ideas
Scott and Dave-You guys are already pros. But why not share some of your expertise with your client-base? Give us a boon.
Creating a blog is obviously quite easy. Even a marketing director can do it.