Bowling for Business: Set Yourself Aside

Consider your target market's perspective.

This column first appeared on RIMOFTHEWORLD.net on August 30, 2010 and on the Business Press on September 1, 2010 and the Press Enterprise on September 4, 2010.

It was a bonehead move for my counselors at Summer Fun Day Camp to take a van full of impressionable seven and eight-year-old kids to see the 1971 Vincent Price horror movie, The Abominable Dr. Phibes. Filling my nightmares for years, the film featured a disfigured physician methodically killing the surgeons who had failed to save his wife following a car accident.

One scene in particular sent me repeatedly running to my parents’ room in tears. Dr. Phibes juiced Brussels sprouts and drilled a hole through the ceiling above his victim’s bed so he could pour liquefied vegetables all over her body. Then, he sent a swarm of hungry locusts to crawl down a tube, where they devoured her entire body.

I recently purchased the movie so I could face my fears some 40 years later. Instead of a hideously scary, realistic portrait of terror, as I had recalled, my second viewing revealed a hokey, campy farce. The Brussels sprout scene, in particular, is absurd. The locusts ate all but a cheesy plastic skeleton and her entire head of hair. It was all so preposterous that, as an adult, I couldn’t help but laugh out loud.

It all boils down to perception. Teenage counselors probably didn’t realize the movie choice would freak out their campers. To select more suitable fare, they should have looked at the field trip from our perspective. This is a concept I share with clients, who often choose advertising campaigns based on their own opinions and experiences instead of the needs, ideas and prejudices shared by potential clients and/or donors.

“I like this kind of advertising. So I’m sure my clients will like it, too,” explained one Mountain Marketing Group client.

“That’s fine,” I told him. “But let me ask you something. If you didn’t own the company, would you be in your own target market? Is this a product that you would buy?”

“Well, I have an iPod.”

“Yes. You have an iPod. But is your best customer a middle-aged white male who will buy one or two sets of headphones in his lifetime, or is it someone else?”

“I’m not selling to the end consumer. I’m selling to wholesalers who buy in bulk. And most of the buyers are girls in their 20s and 30s.”

It was then that he had his aha moment, realizing that the methods that persuade him may not be the same as strategies designed specifically to reach potential customers in his target market. A typical entrepreneur, intimately involved in every step of the business, from conceptualization to manufacturing to marketing, Rick found it difficult to set aside his own frame of reference. But once he agreed to do so, we were able to launch an effective social media campaign that catered to his customers instead of to him. And you can do it, too.

For Free—

To gain fresh perspective, ask for outside input. You can do this even if you run a one-man (or one-woman) show. Just make sure you ask the opinions of people who fit your Ideal Client Profile (ICP).

In The E-myth Revisited, Michael Gerber says business owners are often too close to their own enterprises to accurately identify the best overall picture of their own ideal clients. So make sure you ask around. It might take some detective work. And bear in mind that it’s entirely possible your current customer list does not yet include your ideal client.

On a Limited Budget—

When funds are tight, take advantage of books on tape, DVDs and webinars, which provide ready access to the best business and marketing minds in the world. Here are a few authors I recommend:

Ken Blanchard: The One-Minute Entrepreneur

Seth Godin: Free Prize Inside

Guy Kawasaki: The Art of the Start

The Sky’s the Limit—

With effective market research, you can determine the need for your service, a product’s likelihood to sell, target-market demographics, and desirable storefront locations. There are numerous ways to uncover this information—from online research to focus groups to counting customers. When money is no object, the most effective method for determining and catering to your ideal client is to hire a market research firm to compile data and prepare a report.

Here are a few options:

Market Research.com claims they have the best research offerings and expertise to make sure you get the right report every time. They do.

Vizu offers a full suite of customer-focused online market research survey solutions.

Polldaddy—software for data collection, which is more affordable than hiring a market research firm to handle everything for you. Polldaddy gives you the ability to collect data about virtually everything, from how to promote your product or service to evaluating age-appropriate entertainment options for skittish seven-year-old campers.

Until next time, I’ll be Bowling for Business.

Bowling for Business: Info on the Go

Provide info-on-the-go to potential and current cilents and customers.

This column first appeared on RIMOFTHEWORLD.net on August 16, 2010 and in the Biz Press on August 18, 2010.

After borrowing my sister-in-law’s mobile phone in 1988, I was convinced that cell phone technology would never gain much of a following. As attractive and portable as a cinder block, it came with a 42-page instruction manual that was as user-friendly as the directions for programming the clock on an early-model VCR.

I noticed a sharp contrast while hosting a garage sale last weekend. Several customers walked up and down the makeshift aisles while feverishly tapping on tiny touch screens. When I asked one girl what she was doing, she said she was checking eBay to compare prices. It’s a brave new world.

Today, well over 250 million people in the United States use cell phones on a regular basis, which puts the mobile saturation rate at 82.4 percent. I have constant and immediate access to such statistics courtesy of the Information Superhighway delivered directly to my trusty Blackberry Smartphone.

Gone are the days of painstakingly searching for answers in reference books at the local library. If you have a question, just key it into your PC, laptop or handheld device and the answer will appear within seconds. Unlike a browser such as Internet Explorer and Mozilla Firefox, which power keyword-based Internet searches, Q & A sites like ChaCha are designed to answer very specific questions via Internet and/or text message.

One mobile question & answer website I often reference is ChaCha. My kids use the word as a verb, as in “I cha-cha’d” this or that, which might sound strange. But so once did “googling.”

ChaCha was founded in 2006 by a disgruntled Jet Blue flight attendant who purportedly cussed out a passenger, cracked open a beer and activated the emergency slide to make his escape. When he launched ChaCha, the site joined the ranks of popular Q & A platforms such as Yahoo! Answers, WikiAnswers and Ask.com.

These sites are significant for small business and non-profit managers because they offer cost-effective vehicles for interactive target-marketing. Let me explain. If someone wants to know why bug bites itch, they can enter the question on Ask.com. Immediately, organic (unpaid) search results appear in response. Then, immediately thereafter, related, paid text advertisements show up by companies including Terminix and BedSBug.net. And relevant, colorful banner advertisements appear at right. The smartest Internet advertising strategy includes all three.

For Free—

Build SEO so your website ranks high in organic searches. The most effective way to do this is to set up and regularly post to social media websites such as a blog, Twitter, LinkedIn and Facebook. Resist the urge to use your social media sites to do direct sales. Instead, provide relevant, frequent content to your target market, so the name of your organization will appear when potential customers, clients or donors ask questions related to your field. In this way, you earn your position as a noted expert.

On a Limited Budget—

Pay for text advertisements that appear underneath natural results. The great thing about this type of marketing is that you only pay when someone clicks thru to your website. Ad rates for sponsored results are usually set by silent auction. The more competition there is for any given phrase, the higher the price. If you want to investigate this option, check out several Q & A sites, since rates vary greatly. Some sites to compare:

  • AnswerBag
  • Askville
  • LinkedIn Answers (Business-Focused)
  • Lycos
  • Minti (Parenting)
  • Point Ask
  • Trulia (Real Estate Research)
  • Yedda

The Sky’s the Limit—

Develop colorful banner ads so visitors can click-thru to your website. The term “banner” comes from the general shape for such advertisements, which is a short, wide strip that is usually placed at the top of a webpage. In his book, How to Grow Your Business on the Internet, Vince Emery says that a click-thru rate of 1 percent is normal, while 10 percent is outstanding.

Although display ads are considerably more expensive than either text-based or social media positioning to gain Search Engine Optimization, no one can argue the appeal of sharp graphics and a clever turn of phrase. But then again, Internet advertising probably won’t ever really catch on.

Until next time, I’ll be Bowling for Business.

Bowling for Business: SEO—The Bot Stops Here

SEO: So easy, even a baby could do it!

This column first appeared on RIMOFTHEWORLD.net on February 15, 2010

When our daughters were young, we made sure our home was childproof. We plugged the outlets with plastic covers, latched cabinets and bundled electrical cords. We placed a menacing plastic gate at the top of the stairs which pinched our fingers when we opened it and tripped us when we tried to step over it.

As the girls grew, baby-proofing became less necessary. Seventeen-year-old Lauren hardly ever tries to lick the outlets. Thirteen-year-old Kaitlin no longer lives to pull pots & pans out of cupboards so she can play with them on the kitchen floor. And 20-year-old Brianna is busy baby-proofing her own house for our 10-month-old granddaughter, Avery.

When they visit, I realize that our home is no longer child safe. An expert crawler, Avery heads straight for full trash cans, fireplace tools and dog toys. So I spend a lot of time trying to redirect traffic. I dissuade her from sucking on splintery kindling, heavy ceramic coasters and prickly decorative pine cones by making it easy for her to find more suitable targets. In other words, I optimize my granddaughter’s search.

We do a similar thing for clients of Mountain Marketing Group. By optimizing their websites, we help dictate Internet traffic patterns.

Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume or quality of traffic to a website from search engines via “natural” or unpaid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

In other words, if you want potential customers or donors to spend time on your website, you need to make it easy for them to find it. The best way to do this is to find a way to get your site to return top results in the top three search engines, Google, Yahoo and Bing. Internet Bots, also known as Web Crawlers or Spiders (A frustrated science fiction writer must have coined these terms), continuously monitor Internet content to match it with search entries. Several SEO strategies can help land you at the top of the list.

For Free—

If you want to boost traffic to your website, make sure you include plenty of backlinks, which are inbound links coming from other relevant websites back to your own. Early on, link farmers artificially drove search engine traffic by creating worthless links to unrelated sites. Since Internet robots now recognize, disqualify and even ban sites that link like this, the best way to create legitimate backlinks is to:

  • List your website on Free Directories, like the one available on RIMOFTHEWORLD.net.
  • Comment on Forums and Blogs. But shy away from software that generates links. Google is very much aware of spamming techniques like these. If they catch you using them, you run the risk of being de-indexed.
  • Provide RSS Feeds to websites that interest you. (When your RSS feed gets published by the other site, you will get a legitimate inbound link to your site.)

On a Limited Budget—

One cost-effective way to improve SEO is to use keyword research tools to discover untapped market niches, get inspiration for new products and create compelling content that distinguishes your site from the pack. Once you find out what your target market is looking for, be sure to include it on your website…not just in tags, to get traffic to your site, but in rich, valuable content.

This might sound like common sense, but you might be surprised at the search engine tactics some desperate people try. If your product is lemonade, don’t add “USA Women’s Hockey,” to your website even if it is the hottest Google search term (as of 3 p.m. on Sunday, February 14, 2010). Deliver what your keywords promise.

The Sky’s the Limit—

Keep the content fresh. If the information on your site is stagnant, you will return lower results than if you change the copy and images on a regular basis.

The easiest way to do this is to hire someone to build a customized Content Management System (CMS) website, which is simple to add to, edit and manage. Keeping content dynamic using a CMS site without HTML knowledge is straightforward because CMS sites convert HTML programming code into WYSIWYG (What You See Is What You Get), which may not be easy enough for a baby to configure. But, take it from me. If a doting grandmother can handle it, so could you.

Until next week, I’ll be Bowling for Business.

Bowling for Business: The Write Stuff

This column first appeared on RIMOFTHEWORLD.net on and in the Biz Press on February 18, 2010.

Clearly convey your intended messag

No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book of World Records, the current record-holding “telephone game” whisper is, “They inherited the earth and then the army came and scorched it.” The final words passed on were “Mayfield College.”

I’m confident the folks at Guinness would reevaluate the record if they came to my home, since we unintentionally play the game on a daily basis. My husband’s instructions to Kaitlin to “Clean your room” are heard as, “Watch television all day long.”

My requests to Lauren to “Take out the trash” are interpreted as, “Make brownies and destroy the kitchen in the process.”

As a family, we’re working on refining the communication model. Brent and I have recently discovered that while communication theories like repetition, parroting and paraphrasing do no good, threats yield results. Miraculously, the girls accurately discern messages like, “Vacuum the living room or hand over your cell phone.”

The reason our teenagers pay attention to this type of message is because we have made it relevant to their world. By engaging them on their terms, we make them an active part of the conversation. I’m embarrassed it took so long to adopt the practice at home since we do it all of the time when it comes to writing website copy for clients at Mountain Marketing Group.

In real life and Cyberspace, effective communication boils down to understanding and speaking to your audience from their point of view. When it comes to marketing, this relatively simple concept is revolutionary. Instead of designing and writing a website that looks like a billboard, remember that the reason people go online is to gather information. That’s why it’s called the Information Superhighway. Your site should provide help, not hype.

For Free–

If finances are tight, write website copy, yourself, using the following tips—

  1. Personalize your message and involve readers.
  2. Be friendly. Use anecdotes. Don’t talk down to your audience.
  3. Let your passion about your product or service come through.
  4. Prominently feature testimonials.
  5. Be real. Avoid overly-technical explanations and corporate-speak. If you mean to say, “If there’s a problem,” don’t write, “In the event of an unsatisfactory experience.” 
  6. FOREGO EXCESSIVE USE OF CAPITAL LETTERS, BOLD TYPEFACE AND EXCLAMATION POINTS!!!!!
  7. Talk benefits instead of features. How will your product or service improve your clients’ lives?
  8. Leave your mission statement off of the homepage. Visitors don’t care.
  9. Include a guarantee or free trial.
  10. Proofread everything at least three times. Errors undermine credibility.

It’s exceedingly difficult to look at your own copy with objectivity. Left unchecked, your greatest asset, familiarity with your offering, can be a liability. So, after you’ve written the copy, run it by other people so they can give you their opinions. Be aware that friends and family will be biased. They already have at least a rudimentary understanding of what you do. So, try to get the verbiage in front of someone who has no preconceived ideas of your product or service.

On a Budget–

Hire a writer who specializes in creating direct response copy, which is designed to solicit a reaction that is both specific and quantifiable. An experienced writer will understand how to do all of the above and will be able to skillfully provide interesting information as well as a seamless call to action. And this is of paramount importance. After all, what good is a great website if it fails to improve the bottom line?

The Sky’s the Limit–

Hire a professional website development team, which will make sure your copy is stellar and that the artwork matches the tone and feel you wish to convey. A web team will eliminate the potential for your message to get lost in translation. And, unless you want to challenge the current record in Guinness, that’s a very good thing. Until next week, I’ll be Bowling for Business.

Bowling for Business: Armchair Figure Skater

This column first appeared on RIMOFTHEWORLD.net on February 8, 2010, in the Biz Press on March 4, 2010 and in the Press Enterprise on March 6, 2010.

Social Media success is more a marathon than a sprint.

I’ve never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant rope that dangled from the ceiling in our gym that, when I finally achieved the goal, my PE teacher invited me to perform at Parents’ Night. The other invitee was a sickly girl named Lisa who didn’t have eyebrows, skin pigmentation, or stamina.

My lack of athletic prowess is probably the reason I’m such a die-hard fan of figure skating. The polar opposite of me, figure skaters demonstrate power, artistry and precision in everything they do. I’ve been watching every televised figure skating event since Dorothy Hamill won gold at the 1976 Olympic Games in Innsbruck, Austria. I was one of the few who didn’t tire of endless news reports about Nancy Kerrigan and Tonya Harding in 1994. And I’ll probably see every Olympic figure skating event held this year in Vancouver.

But, along with other Olympic fans, thanks to advances in technology, the way I watch the games this time will be different.

  1. TiVo—instead of enduring countless commercials, I’ll be using our DVR to tape events. If I watch any advertisements this time around, it will be because they catch my attention as I fast-forward.
  2. Website—rather than relying on NBC producers to spoon-feed me the information they believe most relevant, the Olympic website offers information, ad infinitum, about every athlete, venue, competition and affiliated sponsor.
  3. Interactivity—if I’m so inclined, I will be able to connect with the athletes by reading their Tweets, perusing their blogs or watching videos on YouTube. And I won’t be hampered by location or previous commitments since I can access it all, 24/7, on my Smartphone.

So what does any of this have to do with marketing small businesses and non-profit organizations? Just this. Contrary to our cultural training as consumers in a society that expects on-demand entertainment and instant access to anything and everything, when it comes to advertising in 2010, we have to be willing to wait.

Instead of blasting our message to a passive audience, we must recognize that we are on the supply side of the equation. To learn what our target market demands, we have to be willing to listen, engage in relevant conversations, and earn a share of the voice. Social media success is less a sprint than a marathon because social media is all about relationship. And, in the real world as well as Cyberspace, it takes time to build relationships.
For Free—

Ironically, when it comes to social media, the most important step is the one most often overlooked. Unless you take time to listen to what people are saying about your organization, you won’t know what you can offer to the conversation. To do this, do a keyword search for terms relative to your field. Then, when you find the sites where folks gather, put away your keyboard and read. Once you understand the neighborhood, resist the urge to lecture. Instead, engage and contribute so that you become a trusted member of the community.

On a Limited Budget—

If funds are tight, hire an intern or junior staff member to monitor social media conversations and report back to you. But save the heavy-hitting for the folks who understand your brand. To succeed in social media, you have to become an expert in sharing whatever interests your target market. So teach your employees how to take advantage of blogs, wikis, Facebook, or YouTube. A great resource for this is a social media book I’ve touted, before, Groundswell. In it, Forrester researchers Charlene Li and Josh Bernoff provide plenty of social media case studies, along with proof they work.

The Sky’s the Limit—

Instead of joining a social network community, start one yourself. One of the first high-profile companies to do this was Dell. In the early days of social media, Dell turned a deaf ear to complaints lobbed by a customer named Jeff Jarvis, who started blogging about “Dell Hell.” But Jarvis’ discontent struck a chord. Within months, the highest ranking Google search term for Dell was Dell Hell.

Eventually, Dell had no choice but to address the nightmare. Their solution was to create a social networking site called Idea Storm, where customers post ideas and vote on products. The transformation didn’t happen overnight. But, in time, Dell went from cautionary tale to the benchmark for successful business communication, proving that flexibility and persistence pay off for anyone trying to climb the corporate ladder (or a giant rope).

Until next week, I’ll be Bowling for Business.

Bowling for Business: The Write Stuff for Website Copy

Mean what you say, say what you mean/One things leads to another.

This column first appeared on RIMOFTHEWORLD.net on January 18, 2010.

No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book of World Records, the current record-holding “telephone game” whisper is, “They inherited the earth and then the army came and scorched it.” The final words passed on were “Mayfield College.”

I’m confident the folks at Guinness would reevaluate the record if they came to my home, since we unintentionally play the game on a daily basis. My husband’s instructions to Kaitlin to “Clean your room” are heard as, “Watch television all day long.”

My requests to Lauren to “Take out the trash” are interpreted as, “Make brownies and destroy the kitchen in the process.”

As a family, we’re working on refining the communication model. Brent and I have recently discovered that while communication theories like repetition, parroting and paraphrasing do no good, threats yield results. Miraculously, the girls accurately discern messages like, “Vacuum the living room or hand over your cell phone.”

The reason our teenagers pay attention to this type of message is because we have made it relevant to their world. By engaging them on their terms, we make them an active part of the conversation. I’m embarrassed it took so long to adopt the practice at home since we do it all of the time when it comes to writing website copy for clients at Mountain Marketing Group.

In real life and Cyberspace, effective communication boils down to understanding and speaking to your audience from their point of view. When it comes to marketing, this relatively simple concept is revolutionary. Instead of designing and writing a website that looks like a billboard, remember that the reason people go online is to gather information. That’s why it’s called the Information Superhighway. Your site should provide help, not hype.

For Free

If finances are tight, write website copy, yourself, using the following tips—

1.     Personalize your message and involve readers.

  1. Be friendly. Use anecdotes. Don’t talk down to your audience.
  2. Let your passion about your product or service come through.
  3. Prominently feature testimonials.
  4. Be real. Avoid overly-technical explanations and corporate-speak. If you mean to say, “If there’s a problem,” don’t write, “In the event of an unsatisfactory experience.”
  5. FOREGO EXCESSIVE USE OF CAPITAL LETTERS, BOLD TYPEFACE AND EXCLAMATION POINTS!!!!!
  6. Talk benefits instead of features. How will your product or service improve your clients’ lives?
  7. Leave your mission statement off of the homepage. Visitors don’t care.
  8. Include a guarantee or free trial.
  9. Proofread everything at least three times. Errors undermine credibility.

It’s exceedingly difficult to look at your own copy with objectivity. Left unchecked, your greatest asset, familiarity with your offering, can be a liability. So, after you’ve written the copy, run it by other people so they can give you their opinions. Be aware that friends and family will be biased. They already have at least a rudimentary understanding of what you do. So, try to get the verbiage in front of someone who has no preconceived ideas of your product or service.

On a Budget

Hire a writer who specializes in creating direct response copy, which is designed to solicit a reaction that is both specific and quantifiable. An experienced writer will understand how to do all of the above and will be able to skillfully provide interesting information as well as a seamless call to action. And this is of paramount importance. After all, what good is a great website if it fails to improve the bottom line?

The Sky’s the Limit

Hire a professional website development team, which will make sure your copy is stellar and that the artwork matches the tone and feel you wish to convey. A web team will eliminate the potential for your message to get lost in translation. And, unless you want to challenge the current record in Guinness, that’s a very good thing. Until next week, I’ll be Bowling for Business.

Bowling for Business: Cash Flow is King

How to Increase Your Cash Flow

This column first appeared on RIMOFTHEWORLD.net on December 14, 2009 and in the Business Press on January 7, 2010.

Although I’m not an economist, based on the checkout lines this week at Target, I would surmise that consumer confidence is on the rise. My first clue should have been the parking lot. I drove around aimlessly for hours, finally settling on the only empty spot I could find…in Texas. After I hiked in, the chaos at the front door reminded me of the mob scene in the cult classic, Soylent Green.

The checkout line snaked all the way back to the frozen food section. Now, if you’re not a Target shopper, this may not mean much to you. But suffice to say it was not unlike a gas station circa 1970. The good news is that some people appeared to be bonding in line. One young couple who met near the dog food aisle got engaged and married by the time they reached the checkout.

Now, ordinarily, any reasonable, rational person would take one look at the crowds and walk right back out the door. But this is the holiday season. So sanity is in short supply. For my part, I was willing to brave the crowds because, in so doing, I would save $4.75 on a Christmas gift for my husband. As I said, sanity is in short supply.

I share this with you because we, as Inland Empire business owners, should pay careful attention to economic indicators like overflowing parking lots and long lines at discount stores. While there is no telling how remorseful shoppers will be once their credit card bills arrive in January, for now, people are willing to throw caution to the wind. So I say, Carpe Diem!

But how can you seize the day if your company doesn’t offer inexpensive trinkets that are easily wrapped and placed under Christmas trees? It all boils down to a lesson you probably learned in high school economics…supply and demand. Figure out how you can reasonably supply what is in demand, without rewriting your entire business plan and altering your mission statement. Then, focus all of your advertising efforts on that item or service.

Now, granted, this will require some creative thinking. But if you can come up with a strategy to get people in the door in a down economy, you can improve cash flow, which may just keep you afloat until your primary product line is back in fashion.

The following are ideas for demand-side marketing at every price point:

For Free—until we moved to the San Bernardino Mountains, I was unaware that mistletoe is a parasite capable of taking out a mighty oak. I’m embarrassed by the numerous occasions I purchased small plastic baggies filled with the fungus, which was dressed up with red ribbon and peddled by enterprising tykes stationed outside grocery stores at Christmastime. When all else fails, take a lesson from their strategy. Find something you can get for free and sell it. You might be surprised at how many people might be willing to pay. (I’ve got several trees filled with mistletoe if anyone wants to explore that trade.)

On a Budget— add and promote a secondary product line. Pam of PJ Studio cuts and colors hair and recently decided to branch out by creating beautiful winter scenes on tin stars which she sells during the holidays. Granted, the line between high-lighting and tole-painting may seem faint. But Pam did well to focus on products that share an overlapping target market. Her hair-styling clients are a captive audience who admire and purchase her artwork, which translates to improved cash flow.

The Sky’s the Limit—if you’ve ever had a hankering to diversify, now is the time for happy accidents. Consider Atlanta pharmacist John Pemberton who was trying to expand his customer base by coming up with a cure for headaches. Although he failed in his attempts, in the process, he stumbled on the recipe for Coca-Cola. Since, ironically, Coke is now widely believed to cause headaches, Pemberton’s efforts have come full circle.

Thankfully, today, both Coke and Excedrin Migraine are available for purchase at Target. Until next week, I’ll be Bowling for Business.