This column first appeared on RIMOFTHEWORLD.net on and in the Biz Press on February 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the...
Marketing Plan
Bowling for Business: Armchair Figure Skater
This column first appeared on RIMOFTHEWORLD.net on February 8, 2010, in the Biz Press on March 4, 2010 and in the Press Enterprise on March 6, 2010. I’ve never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant...
Bowling for Business: Don’t Ignore the Voices in Your Head
This column first appeared on RIMOFTHEWORLD.net on January 25, 2010. Social Media—You Know You Need To I made a critical error in judgment last week. Despite reports from the National Weather Service that a nasty storm was on its way, I threw caution to the wind and...
Bowling for Business: Clear the Clutter
This column appeared on RIMOFTHEWORLD.net on January 10, 2010 and in the Business Press on January 20, 2010. Cleaning House with Pay Per Click On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy...
Bowling for Business: Trimming the Fat
This column first appeared on RIMOFTHEWORLD.net on January 2, 2010 and in the Business Press on January 13, 2010. Make Sure You Have the Right Advertising Strategy for 2010 Like most other Americans, on the heels of holiday indulgence, I spend January exploring diet...
Bowling for Business: The Trouble with Trifle
This column first appeared on RimoftheWorld.net on December 28, 2009. By Kathy Bowling Several years ago, my daughter, Lauren, and I followed the Food Network Paula Deen’s recipe for Gingerbread Pumpkin Trifle for a holiday get-together. Not only was the delicacy...
Bowling for Business: The Top 10 Marketing Tips for 2010
This column first appeared on RimoftheWorld.net on December 21, 2009 I don’t know why I even bother writing down my Near Year’s resolutions. Instead, I should just make several copies of the same list, because the items on it never change. Lose weight. Eat healthy....
Bowling for Business: Cash Flow is King
This column first appeared on RIMOFTHEWORLD.net on December 14, 2009 and in the Business Press on January 7, 2010. Although I’m not an economist, based on the checkout lines this week at Target, I would surmise that consumer confidence is on the rise. My first clue...
Bowling for Business: Follow the Money
This column first appeared on RimoftheWorld.net on December 6, 2009 and in the Business Press on December 16, 2009. Just before Christmas when I was seven years old, my father walked with me to a small curiosity shop/drug store in our town called Rotolo’s. I was eager...
Bowling for Business: Wound Be Gone/Brand Be Good
This column first appeared in RimoftheWorld.net on Nov. 29, 2009 I’m not sure how I sliced off a chunk of skin from my left index finger while we were at the drug store the other day. But I couldn’t get the thing to stop bleeding. While I was digging in my purse for...
Bowling for Business: The Business of Being Thankful
This column appeared on RimoftheWorld.net on November 22, 2009. Several years ago, my mother-in-law decided to make life easier on herself by preparing the turkey on Christmas Eve. That way, she would be able to slice and store it in broth so she could just re-heat it...
Bowling for Business: Going My Way?
This column first appeared on RimoftheWorld.net on November 16, 2009 and in the Business Press on November 30, 2009. I was on my way to meet with prospective clients when I found myself on the crest of a mountain, at the top of a trail reserved for dirt bikes, ATVs...