This column first appeared on RIMOFTHEWORLD.net on 9-28-09 Every September 24 since I could talk, I’ve told anyone within earshot that it was my birthday…family, friends, the Culligan Man. Typically, the polite, sometimes somewhat perplexed response was, “Well, then…Happy Birthday.” With that wish, I would merrily go on my way, eager to share the message…
Had the situation unfolded today, things would have been much different. A Google Search on “Cheap Monkeys for Sale” returns 33 million hits in .26 seconds. If Lori and I had access to the Internet, the two of us might still be sharing custody of a 145-pound chimpanzee.
Big Game Hunting
In much the same way, business owners who advertise their own products and services may experience success on a small scale. Creating their own logos, writing press releases, producing fliers and brochures using MS Publisher and the like, they might be able to generate a few leads. But folks who want to bag big game need to hire a professional.