Bowling for Business: Don’t Ignore the Voices in Your Head

This column first appeared on RIMOFTHEWORLD.net on January 25, 2010. Social Media—You Know You Need To I made a critical error in judgment last week. Despite reports from the National Weather Service that a nasty storm was on its way, I threw caution to the wind and headed down from Running Springs to Riverside for…

Bowling for Business: The Write Stuff for Website Copy

This column first appeared on RIMOFTHEWORLD.net on January 18, 2010. No doubt you’re familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book of World Records, the current record-holding…

Bowling for Business: Clear the Clutter

This column appeared on RIMOFTHEWORLD.net on January 10, 2010 and in the Business Press on January 20, 2010. Cleaning House with Pay Per Click On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy canes and stale cinnamon rolls crowd the kitchen counter….

Bowling for Business: Trimming the Fat

This column first appeared on RIMOFTHEWORLD.net on January 2, 2010 and in the Business Press on January 13, 2010. Make Sure You Have the Right Advertising Strategy for 2010 Like most other Americans, on the heels of holiday indulgence, I spend January exploring diet trends. When I find one that sounds promising, I head to…