Bowling for Business: How to Do Social Media

I’m sitting here at Cal Baptist University. We’re discussing blogging and other elements of social media. The big question is, since our time is limited, where should we devote the majority of our social media marketing efforts?

The jury is still out. But I notice that most of my PRSA peers are focusing their efforts as am I…on FaceBook, Twitter and LinkedIn. At this point, most early adopters have moved past MySpace and are playing with micro-blogging platforms.

Based on the overwhelming success of Twitter, I think these micro-blog platforms might start multiplying like rabbits. The reason? Few of us have time to communicate with more than 140-character bursts.

For those of you on the fence, when it comes to blogging, now is the time! And here are some simple steps to get you started. The following is my adaptation of the social media worksheet from the seminar, which should walk you through the basics of setting up your very first blog post.


My thanks to Cal Baptist’s Karen Bergh and Sherelle Salaver, our course instructors. They condensed some complicated theorems into digestible tidbits. And they remain my social media mavens.

Positioning Statement

  1. What is the brand of/blog about?
  2. What will it offer?
  3. How is this different or beter than what others are offering?

Who are my Clients/Customers?

  1. Target market?
  2. Who are our competitors?
  3. What are they offering?
  4. To whom? Where?
  5. Where do market opportunities exist?

What can I improve on?

  1. Which markets will be most profitable for you?
  2. What are my competitive advantages?

Where is my audience?

  1. What are their interests?
  2. What are they reading?
  3. Where?
  4. How often?
  5. What do I want them to do?
  6. What is my niche?

Goals: Metrics/How can I measure my success?

  1. Increased brand awareness
  2. Reputation management
  3. Improved SEO
  4. Increased Relevant Visitor Traffic
  5. Improve Sales for a Product or Service

Goals: Posts

  • Create content that inspires, informs, or persuades your audience.
  • Invite participation at an event.
  • Use surveys and votes to engage your audience and gather data.
  • Follow-up after an event.
  • Create value for on-demand access

Why does it matter?

Communication is the cornerstone of the human condition. And blogging is a way to extend your voice. Give it a try.

I Blog, Therefore I Am?

Blog Link

So welcome to my very first blog entry. At my Lake Arrowhead advertising and public relations firm, Mountain Marketing Group, lately I’ve been the Pied Piper of social media, sharing the importance of setting up blogs and the like. But, like the cobbler’s kids who do not have shoes, I have failed to consistently create dynamic content of my own.

Aren’t you glad that is about to change? I’m sure I have lots of important ideas to share and links to provide. I just have to get the hang of this thing first.

In all honesty, this isn’t actually the first time I’ve tried to blog. I just didn’t realize, previously, that all of the great blogs I was writing on my own website were not being seen by anyone.

If a tree falls in the forest and no one is around to hear it, did it really fall? So, sure, no one read what I wrote. But that doesn’t mean it wasn’t valuable and important. Right?

Lately, with the economy in the toilet, the thing at the top of business owners’ minds is how to make a living. First, the good news. It is still possible to make money despite the economy. After all, it isn’t as if all of the cash in the universe spontaneously combusted. It’s just that no one knows exactly where it is. As a marketing and public relations professional, it’s my job to answer that question for my clients.

So my tip for the day is to encourage my clients to do as I do, not as I say. This message is for you:

Dave-Give us some tips to keep our hair under control in the wind.

David-You can’t find a photo of yourself smiling? Or at least not frowning?

Chris-Let us know how to put together a notebook with decorating ideas

Scott and Dave-You guys are already pros. But why not share some of your expertise with your client-base? Give us a boon.

Creating a blog is obviously quite easy. Even a marketing director can do it.