Bowling for Business: Back to Blog Basics

Don’t use a website when a blog would suffice. When it comes to Search Engine Optimization, nothing beats a free Wordpress blog. For one of our clients, we maintain two blogs…one which is a Wordpress.org paid platform, hosted on his corporate website and another that exists as a free detached Wordpress blog. Although the weekly posts are nearly identical, the free-standing platform generates 25% more traffic because Google metacrawlers love free-standing Wordpress blogs.

Social Media is a Virtual Cocktail Party

Admittedly, the video is a little long…11 minutes plus, which is crazy long for a YouTube video circa 2013. But it’s worth the time because he succinctly explains the entire philosophy behind social media.

Bowling for Business: Are Social Media Coupons Good for Business?

“(Using Groupon) was the single worst decision I have ever made as a business owner thus far,” she wrote, also revealing she lost $8,000 as well as the good will of many of her existing customers because of the flood of Groupon users and the exorbitant percentage required by the service provider.

Bowling for Business: Marketing Lessons from Oscar

Entrepreneurs who understand this concept are able to leverage it for increased brand name recognition, customer loyalty and, ultimately, higher sales. When we sign a new website client at Mountain Marketing Group, the first order of business is to create or refine the client’s logo and slogan since these steps are foundational to effective advertising and public relations.

Bowling for Business: Show and Tell

As we begin marketing in 2011, I contend the most successful advertising and public relations’ campaigns will hearken to this elementary-school standby. After all, it is widely believed the use of pictures along with words increases brain activity and aids learning.

Bowling for Business: Forget the Fine Print

When it comes to creating content for others to read, most business professionals write website content and brochure copy as if their readers have nothing but time. So, if you have something you want to say to current and prospective clients, customers, guests, diners or donors, eliminate the fine print.

Bowling for Business: The Pay it Forward Proposition

I propose you use whatever line of work you are in to pay it forward in your own little corner of the world. If you take the time to open your eyes, you’ll discover that opportunities abound. And they come at several different price-points.