Don’t use a website when a blog would suffice. When it comes to Search Engine Optimization, nothing beats a free Wordpress blog. For one of our clients, we maintain two blogs…one which is a Wordpress.org paid platform, hosted on his corporate website and another that exists as a free detached Wordpress blog. Although the weekly posts are nearly identical, the free-standing platform generates 25% more traffic because Google metacrawlers love free-standing Wordpress blogs.
Admittedly, the video is a little long…11 minutes plus, which is crazy long for a YouTube video circa 2013. But it’s worth the time because he succinctly explains the entire philosophy behind social media.
“(Using Groupon) was the single worst decision I have ever made as a business owner thus far,” she wrote, also revealing she lost $8,000 as well as the good will of many of her existing customers because of the flood of Groupon users and the exorbitant percentage required by the service provider.
Entrepreneurs who understand this concept are able to leverage it for increased brand name recognition, customer loyalty and, ultimately, higher sales. When we sign a new website client at Mountain Marketing Group, the first order of business is to create or refine the client’s logo and slogan since these steps are foundational to effective advertising and public relations.
As we begin marketing in 2011, I contend the most successful advertising and public relations’ campaigns will hearken to this elementary-school standby. After all, it is widely believed the use of pictures along with words increases brain activity and aids learning.
When it comes to sending a Christmas, Hanukkah or Kwanzaa greeting this year, I have one recommendation for you: make it count.
When it comes to creating content for others to read, most business professionals write website content and brochure copy as if their readers have nothing but time. So, if you have something you want to say to current and prospective clients, customers, guests, diners or donors, eliminate the fine print.
I propose you use whatever line of work you are in to pay it forward in your own little corner of the world. If you take the time to open your eyes, you’ll discover that opportunities abound. And they come at several different price-points.
Why would I share this humiliating story? Because the lessons I learned apply to successful networking for business:
1. Shut up and Listen.
2. Kill the Agenda.
3. Check your Six.
This column first appeared on RIMOFTHEWORLD.net on October 12, 2010 and in the Biz Press on October 14, 2010. I’m sick. So I should have spent the weekend in bed. But instead of resting and downing chicken noodle soup, I thought it would be a much better idea to stand in line for 3-1/2 hours…