Lose the Focus!
I recently spoke with a wedding photographer who realizes that her website is old and outdated. She contacted me to find out whether my team could handle making changes to it.
The answer? “Yes and no.” “Yes, we could. No, we would rather not.”
Why? Because my programmer, like myself, has been in business since the days of MS DOS, floppy discs and the Macintosh. However, he no longer uses any of those tools because the computer world (like everything else) has advanced to 2015. All of those platforms (and millions more) are outdated. The new way to build websites eliminates the need for software like Dreamweaver and custom coding in favor of the affordable, SEO-compatible, easy-to-use website platform called WordPress.
In the world of WordPress, changes are uncomplicated. Functionality is tied to plugins, which are easy to install and very affordable, if not free. And search engines such as Google, Yahoo and Bing love WordPress. So the SEO robots that crawl through sites to rank them skip right past the antiquated ones. They don’t want to bother with old sites, so they figure users won’t either. For this reason, they fail to point Internet traffic to them. In fact, one of the best ways to guarantee your website will never get any traffic is to leave it on an old website platform.
Think of it like this. (If you still drive a 2000 Ford Focus, I apologize. I have nothing against the brand. I’m just using it as an example.) If the transmission, A/C, and engine start to fail and the seats are torn and the paint is chipped, would you take it to a mechanic and ask him to spend whatever it takes to give it an overhaul? Or would you consider the value of the car, which Kelly Blue Book says is about $500, and start shopping for another vehicle? Making changes to websites built on outdated platforms is throwing good money after bad.
And if you built your website circa 2008, I have good news for you. Creating a new one on WordPress is very affordable and fast. It will actually cost you much less to build something on WordPress than it would to hand-code changes to your antique site. And when it comes time to make changes to it, you will have the luxury of being able to choose whether to handle the edits yourself or calling your website team to make them for you…in much less time than comparable changes to a non-WordPress site!
So if your website is built on anything other than WordPress, give Mountain Marketing Group a call (909) 336-3333. We will be happy to review your existing site and advise you about how to improve it with the ultimate goal of improving your bottom line!