Monthly Archives: July 2015

Lose the Focus!

I recently spoke with a wedding photographer who realizes that her website is old and outdated. She contacted me to find out whether my team could handle making changes to it.

The answer? “Yes and no.” “Yes, we could. No, we would rather not.”

An image of a tow truck.

Want some free website advice? Lose the Focus!

Why? Because my programmer, like myself, has been in business since the days of MS DOS, floppy discs and the Macintosh. However, he no longer uses any of those tools because the computer world (like everything else) has advanced to 2015. All of those platforms (and millions more) are outdated. The new way to build websites eliminates the need for software like Dreamweaver and custom coding in favor of the affordable, SEO-compatible, easy-to-use website platform called WordPress.

In the world of WordPress, changes are uncomplicated. Functionality is tied to plugins, which are easy to install and very affordable, if not free. And search engines such as Google, Yahoo and Bing love WordPress. So the SEO robots that crawl through sites to rank them skip right past the antiquated ones. They don’t want to bother with old sites, so they figure users won’t either. For this reason, they fail to point Internet traffic to them. In fact, one of the best ways to guarantee your website will never get any traffic is to leave it on an old website platform.

Think of it like this. (If you still drive a 2000 Ford Focus, I apologize. I have nothing against the brand. I’m just using it as an example.) If the transmission, A/C, and engine start to fail and the seats are torn and the paint is chipped, would you take it to a mechanic and ask him to spend whatever it takes to give it an overhaul? Or would you consider the value of the car, which Kelly Blue Book says is about $500, and start shopping for another vehicle? Making changes to websites built on outdated platforms is throwing good money after bad.

And if you built your website circa 2008, I have good news for you. Creating a new one on WordPress is very affordable and fast. It will actually cost you much less to build something on WordPress than it would to hand-code changes to your antique site. And when it comes time to make changes to it, you will have the luxury of being able to choose whether to handle the edits yourself or calling your website team to make them for you…in much less time than comparable changes to a non-WordPress site!

website under construction signSo if your website is built on anything other than WordPress, give Mountain Marketing Group a call (909) 336-3333. We will be happy to review your existing site and advise you about how to improve it with the ultimate goal of improving your bottom line!

The New Rules for Websites

I started Mountain Marketing Group in 2008. With several years of experience in the marketing departments at the City of Glendora, Azusa Pacific University and St. Bernardine Medical Center, and with a degree in communication with a minor in business administration, I tackled advertising the way most of my peers did, at the time. We focused most of our energy on print materials and created online brochures we referred to as websites.

Closeup shot of laptop with digitaltablet and smartphone on desk. Responsive design web page on their screen. Modern devices on desk at office.

Does your website respond to the device it’s being viewed on or does it shrink up so the text is illegible?

The process was time-consuming and complicated:

  1. I would work with a graphic designer to come up with several options for an original website.
  2. Our photographer would show up onsite for an entire day, to take professional shots for use on the website.
  3. We would take large, colorful storyboards to the client. And, once a final design was chosen, our programmer would work tirelessly to convert the design to HTML code.
  4. After the website was finished, we would work feverishly to decode the mystery of Search Engine Optimization (SEO). Our programmer would carefully bury meta tags and use keyword software to make sure our client’s site landed on page one of applicable Google searches.
  5. Months of work and thousands of dollars later, we produced a static, attractive website that required lots of notice and additional funding in the unlikely event that something ever needed to be altered.
  6. Eventually, clients decided they wanted to be able to make changes to the websites themselves, so we started building Content Management System interfaces, which provided limited client-access to portions of the website.

Times have changed! 

What's Your Online Marketing StrategyOver the past several years, Google has switched absolutely everything up:

  • Half of the people who will visit your company’s website will do so using a mobile device. So the time for unresponsive, miniaturized websites has past. In fact, due to Mobile-geddon, Google will penalize the search engine ranking for your website if your site is not designed to be viewed on a Smartphone or tablet.
  • We work directly with programmers from the onset of every project.
  • SEO is built into the front-end instead of being added on after the fact.
  • Dreamweaver is a thing of the past.
  • Websites are not meant to be static. They need to be interactive and dynamic — the polar opposite of a static site.
  • WordPress has become the gold standard for website construction, because it is a content management system, which is easy to edit (with a little practice and time invested in watching free YouTube tutorials).
  • Original, applicable, valuable content must be offered via social media sites, tied to the website, on a regular basis, if there is any hope of gaining and/maintaining a foothold in SEO.
  • As a result of all of these changes, the cost to produce a website is greatly reduced, but upkeep is imperative.
  • Not unlike living organisms, websites require care and attention on an ongoing basis. They can’t be constructed and then abandoned like artificial flowers.
Helping You Reach New Heights

Helping You Reach New Heights

At Mountain Marketing Group, we use social media to drive traffic to our clients’ websites, with the goal of increasing the bottom line. But, unlike a typical website design service, we are expert marketers who consider websites to be one of many tools in an electronic arsenal. We work strategically with our clients, to come up with a plan that uses websites, blogs, Facebook, Twitter, Pinterest, Instagram and Google+, that fits their budget and produces results. So call today (909) 336-3333 if you would like us to help you reach new heights.