Monthly Archives: June 2009

Crowding in Cyberspace


Micro-blogging
So as I grow more comfortable with blogging and micro-blogging, I’ve ventured out lately to post comments on platforms like LinkedIn and Twitter. Today’s LinkedIn E-Marketing Group discussion interested me because the first post was written by a guy who I think must hail from Sweden or something. His name is Hans. And he is a prolific LinkedIn microblogger.

Swedish Blogging
The reason I appreciate Hans is because he posts comments without regard for the use of insignificant language articles like “the” and “a.” I am confident I would unintentionally eliminate such non-essentials were I to learn Swedish and then post blogs for Swedes in Cyberspace. So I have to give Hans props for writing in his un-native tongue.

Cross-Cultural Communication
Whether or not Hans hails from the USA, I give him props for posting. And I thank him for allowing me to join the conversation.

Follow me on Twitter
And if you have not yet found me on Twitter, please give me a follow. You can find me here.

Bowling for Business: To Push or Pull, That is the Question

Since the nature of a blog is to point to valuable content threads, found anywhere on the web, I’d like to provide my readers and clients with information about the most common question I recently hear, “What exactly is social media and how can I use it? Should I use it?”

FB linkThe short answer is that social media is the new vehicle for communicating with any number of people. It’s pull instead of push, which means that content is not just pushed by editors to listeners and readers without an invitation.
For this reason, some refer to it as “Invitation Marketing.” The longer answer is that, for the same reasons the practice of public relations was best left to professionals, so is social media. But if you want to handle it yourself, here are a few suggestions.

  1. Login and create a persona on several social media websites. Which ones? Take your pick. Some of the most popular are LinkedIn, MySpace, FaceBook, Diggit, Reddit, Flickr, Plaxo, StumbleUpon, Plaxo, Twitter and PhotoBucket. This list is by NO MEANS exhaustive. The number of social networking sites multiples by the millisecond. So try to choose the ones you find most convenient and most compatible with whatever product or service you are trying to sell.
  2. Keep your user names consistent from site to site. One of the main reasons for creating online personas is to boost search engine optimization. When meta crawlers search for the number of hits relative to your username, it will only tabulate consistent names. If your preferred username is not available on any one site, go to another. They are a dime a dozen. So it should not be difficult to find another suitable platform.
  3. Provide content. Make your point as quickly as possible. Then politely sign off.

To that end, let me take this opportunity to end my post. If you want to read some more suggestions about easily implementing social media, follow the leader.

Bowling for Business: Big Game Hunting

Small Scale Hunting
I’ve never been much of a hunter. I think the huge deer head that hung in our family room while I was growing up scared me. But, if I was a hunter, I would hire someone who knew what he was doing to show me when and where to score the big game. From what I’ve been told, rabbit hunters are able to go it alone, shooting scores of little bunnies without much effort. But if a bunny murderer wants to start scoring big game, he or she has to get help so he’ll know where to go.

Big Game Hunting
In much the same way, business owners who advertise their own products and services may experience success on a small scale. Creating their own logos, writing press releases, producing fliers and brochures using MS Publisher and the like, they might be able to generate a few leads. But folks who want to bag big game need to hire a professional.

newspaper picsBig Game Marketing
At Mountain Marketing Group, we help clients play on a large scale. We understand the tools of the trade and know how to point potential customers to our clients. We don’t just create a brochure. We don’t produce products. We focus on results. Instead of just writing media releases, we generate press interest. Rather than printing an ad, we develop a campaign.

Using the latest technology as well as tried and true methods, we promote clients in the following industries (to name a few):

  • architecture
  • automotive repair
  • beauty
  • bookkeeping
  • business consulting
  • carpet care
  • church and para-church groups
  • claims management
  • computer technology
  • construction
  • education and e-training
  • finance
  • insurance
  • law
  • medicine
  • pest control
  • tax services

Timid?
While you may be overwhelmed with terms like social media marketing, blogs, DNS servers, content management systems, and the like, we get it. We know how to use these marketing tools and more to help our clients reach their target markets.

So, if you are content to kill rabbits, then go it alone. When you’re ready to bag the big game, remember Mountain Marketing Group.